MY SON

Silver Spike
TitleMY SON
ClientCHINA'S CHILD SAFETY EMERGENCY RESPONSE
Product / ServiceCHINA'S CHILD SAFETY EMERGENCY RESPONSE
CategoryA13. Public Health & Safety
EntrantBBH CHINA Shanghai, CHINA
Idea Creation BBH CHINA Shanghai, CHINA
Production Gravity Films Shanghai, CHINA

Brief Explanation

In one take, we see a joyful father next to his young son. He proudly describes all the wonderful attributes his son possesses while the camera slowly zooms in. The son eventually gets cropped out as the camera zooms in very tight. Suddenly in a single moment the father’s emotions change from joyful to anxious and hopelessness. The camera zooms out to reveal in place of the son is a picture of him on a Missing Child poster. The father now describes what’s written on the poster as he tries not to break down at the disappearance of his son. The message the films portrays is that it only takes a moment to turn happiness in hopelessness. And let’s help stop children going missing in the first place as our best chance to find them is in the first 3 hours they go missing.

Credits

Name Company Position
Jeffrey Sun BBH China Ltd. Creative Director
Johnny Tan BBH China Ltd. Chief Creative Officer | Director
Leo Zhang BBH China Ltd. Executive Creative Director
Jay Qian BBH China Ltd. Creative Director
Yoyo Yang BBH China Ltd. Art Director
Seven Zhang BBH China Ltd. Intern
Weisian Lee BBH China Ltd. Producer
Joy Min BBH China Ltd. Senior Account Executive
Joy Min BBH China Ltd. Senior Account Executive