Title | UNBORN BABY |
Brand | CCTV |
Product / Service | CCTV |
Category | A13. Public Health & Safety |
Entrant | BBH CHINA Shanghai, CHINA |
Idea Creation | BBH CHINA Shanghai, CHINA |
Production | VOLT Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Johnny Tan | BBH China Ltd. | Chief Creative Officer |
Yu Kung | BBH China Ltd. | Executive Creative Director |
Leo Zhang | BBH China Ltd. | Executive Creative Director |
Jeffrey Sun | BBH China Ltd. | Creative Director |
Jay Qian | BBH China Ltd. | Creative Director |
Craig Howie | BBH China Ltd. | Creative Director |
CCTV in China has launched a Public Service TVC campaign highlighting the importance of environmental protection via the hopes of an unborn baby. The campaign asks over 1 billion people to think about China’s environment and the repercussions it has on future generations - a subject that is very sensitive in China. The campaign begs the question - If you’re a baby born in China today, imagine the very first breath of air that fills your lungs. How clean will that air be?