|Title||A FAKE PURIFIER|
|Product / Service||PURIFIER|
|Category||C01. Viral Film|
|Entrant||TBWA KOREA Seoul, SOUTH KOREA|
|Idea Creation||TBWA KOREA Seoul, SOUTH KOREA|
|Minji So||TBWA KOREA||Account Manager|
Daerim Care made a water purifier, ZERO which is practical price and simply purifies water without any extra functions. We decided to make a fake purifier advertising to ask people if you really needed complicated purifiers. That’s called Ramen purifier, Ramenia 21. This has too many functions like automatic recognition of ramen brand, minimize the size of empty plastic bags, recipe to fit the taste of user and laser cutting of wooden chopstick. We revealed a tutorial, introducing the world’s the first ramen water purifier at first. Secondly, we released home-shopping programs clip and CATV advertising through Online Social Media. Then the public was in complete awe, we finally revealed the true version of ZERO. Fake Advertising accumulated 4 million views in a week and made headlines on media outlets and a TV show even introduced our product. Sales was increased by 35%, visitors to website was increased by 250%.