DREAMS
| Title | DREAMS |
| Brand | CHEVROLET |
| Product / Service | AUTOMOTIVE |
| Category | A05. Cars & Automotive Products & Services |
| Entrant | McCANN WORLDGROUP Shanghai, CHINA |
| Idea Creation | McCANN WORLDGROUP Shanghai, CHINA |
| Production | BLACK + CAMERON Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Ng Tian It | McCann Shanghai | Chief Creative Officer |
| Tomaz Mok | McCann Shanghai | Chairman |
| Maurice Fang | McCann Shanghai | Executive Creative Director |
| Eric Yu | McCann Shanghai | Creative Director |
| Ding Chao | McCann Shanghai | Creative Director |
| Gao Lu | McCann Shanghai | Account Director |
| Chester Sang | McCann Shanghai | Account Director |
| Maggie Xue | McCann Shanghai | Agency Producer |
| Chris Wang | McCann Shanghai | Agency Producer |
Brief Explanation
Dream, is the most mentioned word in China today. By Chevrolet’s philosophy, dream is not thousand miles apart but the life everyone is striving for. We use the method of documentary to record the daily life of people at different age from different cities. It’s all about the ordinary everyday life on their path of the pursuit of dreams. Chevrolet, is chasing the dream together with 1.3 billion of Chinese.