Title | WHERE GREATNESS BEGINS |
Brand | CADILLAC |
Product / Service | AUTOMOTIVE |
Category | A05. Cars & Automotive Products & Services |
Entrant | McCANN WORLDGROUP Shanghai, CHINA |
Idea Creation | McCANN WORLDGROUP Shanghai, CHINA |
Production | GREENSPOT PRODUCTION Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Ng Tian It | McCann Shanghai | Chief Creative Officer |
Yu Chun Kit | McCann Shanghai | General Creative Director |
Joe Zhou | McCann Shanghai | General Creative Director |
Steven Chung | McCann Shanghai | Creative Director |
Eric Lu | McCann Shanghai | Creative Director |
Kent Lu | McCann Shanghai | Creative Director |
Robin Zhang | McCann Shanghai | Art Director |
George Ooi | McCann Shanghai | Head of Production |
Alen Sun | McCann Shanghai | Agency Producer |
Tomaz Mok | McCann Shanghai | Chairman |
Gayle Jill Lim | McCann Shanghai | English Copywriter |
2016 is Olympic year. When Cadillac wants to launch a brand campaign during this period to reinforce the brand’s daring spirit. We decided to take on the spirits from a different angle: Where greatness begins.