REVIVING A BEAUTIFUL LIFE

TitleREVIVING A BEAUTIFUL LIFE
BrandBEIERSDORF THAILAND
Product / ServiceNIVEA CLEANSING WATER
CategoryC02. Branded Content & Entertainment Film
EntrantSOHO SQUARE BANGKOK, THAILAND
Idea Creation SOHO SQUARE BANGKOK, THAILAND

Credits

Name Company Position
Boonasak Bunnahirun OgilvyOne worldwide Ltd. Executive Creative Director, Art Director
Nopadol Srikieatikajohn Ogilvy & Mather, Thailand Vice Chairman
Tiwat Nitchote OgilvyOne worldwide Ltd. Managing Director, Strategic Planner
Doungporn Chardtong OgilvyOne worldwide Ltd. Business Director
Thai Meesupwattana OgilvyOne worldwide Ltd. Account Manager
Worasit Sangsiri OgilvyOne worldwide Ltd. Project Manager
Tamon Boonyasinghanonda OgilvyOne worldwide Ltd. Head of consultant
Suparkorn Kansamread OgilvyOne worldwide Ltd. Senior art director
Warunyoo Sorasetsakoon OgilvyOne worldwide Ltd. Senior copy writer
Yaniga Lertpimonchai OgilvyOne worldwide Ltd. Copywriter
Chaiyawan Siripornpinyo Dir4 Director
Paramee Soontornwuttinun Dir4 co-producer
Purita Thepkomakorn Dir4 Executive Producer
Patcharin Kongboonwijit Dir4 Executive Producer
Taweesak Naksorn Dir4 Director of Photograhpy
Anupong Posuwan Dir4 Director of Photograhpy
Ornticha Laehsalee Dir4 Director of Photograhpy
Chaowalit Thongkam Dir4 Editor
Doolyakorn Kamonsathianrat Yggdrazil Online Artist
Manorom Hamichart Temsiang Sound Engineer

Brief Explanation

Women wear makeup for different reasons. For many, it’s just to look beautiful, but for some, makeup is about survival. This is a true story of a young girl named Mhew. She, like most Likay performers, comes from an impoverished background and started working at the age of 9 because of a simple desire to return her mom’s love for her. This documentary-style film brings light to the poor lives of Likay performers behind the stage and reveals the struggles of poverty and a mother’s powerless anguish towards her daughter’s lost youth – all disguised as a story about makeup.