SAFETY TEAM
| Title | SAFETY TEAM |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | HYUNDAI SAFETY TECHNOLOGY |
| Category | B03. Cars & Automotive Products & Services |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Media | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production | WONDERBOYS Seoul, SOUTH KOREA |
| Production 2 | DR. HOOK Seoul, SOUTH KOREA |
| Production 3 | TAILOR Seoul, SOUTH KOREA |
| Production 4 | VIXEN STUDIO Seoul, SOUTH KOREA |
| Production 5 | LITTLEZOO PRODUCTION Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| JEREMY CRAIGEN | INNOCEAN Worldwide | Chief Creative Officer |
| JUNG A KIM | INNOCEAN Worldwide | Executive Creative Director |
| IIHO LEE | Innocean Worldwide | Creative Director |
| HOJUN JANG | Innocean Worldwide | Art Director |
| JAHEE JANG | Innocean Worldwide | Art Director |
| KYUYEON KIM | Innocean Worldwide | Art Director |
| YURI OH | Innocean Worldwide | Copywriter |
| JONGPIL KIM | INNOCEAN Worldwide | Sr. Account Director |
| JUNGHWAN KIM | INNOCEAN Worldwide | Sr. Account Director |
| EUNJUNG AHN | INNOCEAN Worldwide | Account Director |
| HYUNTAI JOO | INNOCEAN Worldwide | Account Manager |
| BYUNGKYU JUN | INNOCEAN Worldwide | Account Manager |
| SOOVIN KIM | INNOCEAN Worldwide | Account Executive |
| SANGHO CHO | Wonder Boys | Executive Producer |
| MINGI KANG | Wonder Boys | Producer |
| SEONGBUM LEE | Wonder Boys | Line-producer |
| JEONGWAN SEO | Little Zoo | Director |
| MYUNGGWON KONG | Little Zoo | 1st assistant Director |
| SUNGJAE KIM | freelancer | Character Desingner |
| TONY MOON | Duofilms | Local producer |
| YOUNGMUN YUN | Dr.Hook | Audio |
| WONSIK JANG | Tailor | Editor |
| JUHYUN LEE | Vixen | VFX |
| BONGKWON JANG | Dr.Hook | Audio |
| MINJI LEE | INNOCEAN Worldwide | Account Executive |
Brief Explanation
1) Harmony of Safety: Characters with unfamiliar names show up and start to sing a capella. Those are the Hyundai Motors' Safety Technology showing off their stunning harmony. From the easy, harmonious, and enjoyable approach, they work each and every part of the car and collaborate for the secured driving. They say solely for the driver's safety, <You go, We go>. 2) Team Play: Strange voice starts to whisper in the ordinary driving car. If you follow the repetitive voice, unfamiliar person with a character on the mouth shows up in the front passenger seat. When the unexpected accident happens, three or four of them team up and keep the driver from the sudden collision and the lane departure. Hyundai Motors safety technologies always collaborate as a team. Therefore, any unpredictable accidents can be avoided since no matter what happens, always there will be the Safety Team.