Title | MINI SONATA |
Brand | HYUNDAI MOTOR COMPANY |
Product / Service | SONATA |
Category | B03. Cars & Automotive Products & Services |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Production 2 | GIANT STEP Seoul, SOUTH KOREA |
Production 3 | ASAP Seoul, SOUTH KOREA |
Production 4 | STONE SOUND Seoul, SOUTH KOREA |
Production 5 | EDITIN Seoul, SOUTH KOREA |
Production 6 | 617 Seoul, SOUTH KOREA |
Production 7 | VIXEN STUDIO Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
JEREMY CRAIGEN | INNOCEAN Worldwide | Chief Creative Officer |
JUNG A KIM | INNOCEAN Worldwide | Executive Creative Director |
SUMMER SHIN | INNOCEAN Worldwide | Copywriter |
YOUNGHO HWANG | INNOCEAN Worldwide | Art Director |
JUNKYU LEE | INNOCEAN Worldwide | Copywriter |
MIZIN LEE | INNOCEAN Worldwide | Art Director |
SANGKWON PARK | INNOCEAN Worldwide | Art Director |
GAHONG CHOI | INNOCEAN Worldwide | Copywriter |
SEUNGHA RHEE | INNOCEAN Worldwide | Copywriter |
MINJU GO | INNOCEAN Worldwide | Art Director |
BAESUNG KIM | INNOCEAN Worldwide | Producer |
TAEYONG KIM | INNOCEAN Worldwide | Executive Vice President |
HEEGON SUH | INNOCEAN Worldwide | Sr. Account Director |
CHULSEOK CHOI | INNOCEAN Worldwide | Director |
JEONGTAE LEE | INNOCEAN Worldwide | Sr. Account Manager |
SEONHWA HWANG | INNOCEAN Worldwide | Account Manager |
ROUN LEE | INNOCEAN Worldwide | Account Executive |
GUNWOO OH | INNOCEAN Worldwide | Sr. Account Manager |
KYUNGTAE KIM | INNOCEAN Worldwide | Sr. Account Manager |
HYUNGKYUN KIM | Planit Production | Executive Producer |
JUHEE LEE | Planit Production | Producer |
KIHWAN HWANG | 617 | Director |
JONGGEUN HAN | 617 | Assistant Director |
KOZZY | kozzy film | Director Of Photography |
SUNGNAM PARK | hong's lighting | Gaffer |
MISUN OH | TEAMOHMISUN | Art Director |
YURI JUNG | Giantstep | Editor |
WONHEE CHO | ASAP | Sound Supervisor |
SEJIN YOU | Editin | Editor |
WONSEOK KO | post LUCID colour | Colorist |
Through the Hyunjun’s real story, we show what the car’s meaning for disabled children and the development of Mini SONATA will show how great pleasure to give this child. There are about 1.4 million visually impaired kids in the world. As even bumper cars in amusement parks are a big challenge for them, driving in real life is a dream out of their reach. Our purpose was to provide them a driving pleasure. As driving will not be possible otherwise, we intended for the kids to experience a driving pleasure by a newly developed car just for them. Numerous Medias and SNS have praised on the fact that it is an innovative car that gives a driving pleasure to everyone. After 3 month opening of the playground, total visitor of 716,627 have visited, and 3,003 kids have experienced the Mini SONATA. It’s popular to both kids and parents.