DRAW YOUR BIG PICTURE
| Title | DRAW YOUR BIG PICTURE |
| Brand | ITOCHU PROPERTY DEVELOPMENT |
| Product / Service | SERVICE |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | TOW Tokyo, JAPAN |
| Production 2 | OCTAVE NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Akio Morita | DENTSU.INC | Creative Director |
| Katsunori Yasuhara | DENTSU.INC | Communication Planner |
| Kota Tanijiri | DENTSU.INC | Account Executive |
| Akihito Abe | TOW.co.ltd | Creative Director |
| Yusuke Fukushima | TOW.co.ltd | Producer |
| Yoji Nakamura | TOW.co.ltd | Associate Producer |
| Daisuke Sugyo | NIBAN-KOBO Productions Corp. | Producer |
| Kazuaki Ohuchi | NIBAN-KOBO Productions Corp. | Producer |
| Souhei Tsukahara | NIBAN-KOBO Productions Corp. | Production Manager |
| Wakana Shibata | NIBAN-KOBO Productions Corp. | Production Manager |
| Daisuke Hashimoto | freelance | Director |
| Daiki Yatabe | freelance | Cameraman |
| Koji Yamamoto | freelance | Lighting |
| Masami Okada | Koto Production Inc. | Production Design |
| Chinatsu Hori | Koto Production Inc. | Production Design |
| Chikako Nagai | freelance | Production Design |
| Syuji Komori | ACTIVE CINE CLUB CO., LTD. | Editor |
| Saaya Yamaguchi | ACTIVE CINE CLUB CO., LTD. | Editor |
| Yuichi Ishida | Yamaha Music Publishing, Inc. | Music |
Brief Explanation
Creation of the world’s first brand visual using 3D pen. Focusing on the characteristic of 3D pen that realizes three-dimensional drawing in the air, we have created the online visual of drawing condo and residents’ enjoyable life freely in the air. Also a trompe-l’oeil art was used to enlighten the enjoyment of creating condo with three-dimensional viewpoints. Production period:3 month Total 3 million views on Facebook/YouTube Total 121 articles are copied on web