Silver Spike Campaign
Product / ServiceOLD SPICE
CategoryA03. Fast Moving Consumer Goods
2 of 2 Campaign
Idea Creation WIEDEN+KENNEDY Portland, USA
Production 2 BISCUIT FILMWORKS Los Angeles, USA


Name Company Position
Sam Shaffer / Michael Anastasi Mackenzie Cutler / Barking Owl Sound Designer
Samuel Casas / Mark Nieto Lime Studios Sound Engineer / Sound Assistant
Susie Boyajan Lime Studios Executive Producer
Adam Scott The Mill Artist (Colour Transfer)
Thatcher Peterson / Antonio Hardy The Mill Colour EP / Producer
Diane Valera The Mill Colour Coordinator
Phill Mayer, Hartwell Durfor, Kenzie Chen, Yorie Kumalasari, Brett Angelillis, Mike DiNocco, Katie Yancey, Blake Guest, Jenna Kind, Monique Espinoza, Steven Olson, Milton Ramirez The Mill, LA 3D Lead Artists
John Price, Robert Murdock, Don Kim, Dag Ivarsoy, Jeff Langlois, Ashley Forbito, Adam Lambert, Daniel Thuresson, Robbins The Mill, LA 2D Artists
Jason Bagley & Craig Allen Wieden + Kennedy, Portland Creative Directors
Nick Morrissey / Matt Sorrell Wieden + Kennedy, Portland Copywriter / Art Director
Lindsay Reed / Monica Ranes Wieden + Kennedy, Portland Senior Producer / Producer
Ben Grylewicz Wieden + Kennedy, Portland Head of Production
Liam Doherty & Michael Dalton Wieden + Kennedy, Portland Account Team
Mark Fitzloff & Joe Staples Wieden + Kennedy, Portland Executive Creative Directors
Steve Rogers Biscuit Filmworks & Revolver/Will O'Rourke Director
Shawn Lacy Biscuit Filmworks Managing Director
Michael Ritchie Revolver/Will O'Rourke Managing Director/Executive Producer
Holly Vega Biscuit Filmworks Executive Producer
Pip Smart Revolver/Will O'Rourke Producer
Mandy Walker N/A Director of Photography
Leon Morland N/A Production Designer
N/A Mackenzie Cutler Editorial Company
Gavin Cutler Mackenzie Cutler Editor
Brendan Hogan Mackenzie Cutler Assistant Editor
Sasha Hirschfield Mackenzie Cutler Executive Producer
N/A The Mill VFX Company
Enca Kaul / Dan Roberts The Mill Executive Producer / Senior Producer
Kris Drenzek The Mill Production Coordinator
Tim Davies N/A Creative Director/Shoot Supervisor/2D Lead Artist
Tom Graham / John Leonti N/A 3D Lead Artist / Head of 3D
Brett Lopinsky, Laurence Konishi & Kelsey Napier N/A Art Department

Brief Explanation

An engineer constructs a rocket car and tests out his invention in the middle of the desert. He attributes his ambition Old Spice Odor Blocker, which he says liberated him from sweat and allowed him to push himself. As he barrels down the barren landscape in his contraption, he wonders whether he should have placed limits on himself or even taken a remedial engineering course. He concedes that he should have, but he also says that knowledge leaves less room in the brain for dreams. A woman watches the rocket car via binoculars and clocks its speed. In the middle of the driver's internal monologue, the car, which by this point is just an metal skeleton, explodes in an inferno. A boy watching the scene and the woman with binoculars both respond, "Whoa!" The man, who is still on fire, comes up behind the woman and also exclaims, "Whoa!"