AB DAUDEGA HINDUSTAN
| Title | AB DAUDEGA HINDUSTAN |
| Brand | DABUR INDIA |
| Product / Service | DABUR GLUCOSE D |
| Category | A02. Drinks |
| Entrant | CONTRACT ADVERTISING Gurgaon, INDIA |
| Idea Creation | CONTRACT ADVERTISING Gurgaon, INDIA |
| Production | A NINETEEN FILMS Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Ashish Chakravarty | Contract Advertising India Pvt Ltd | National Creative Director |
| Vineet Mahajan | Contract Advertising India Pvt Ltd | National Art Head |
| Mayur Hola | Contract Advertising India Pvt Ltd | Executive Creative Director |
| Souvik Datta | Contract Advertising India Pvt Ltd | Senior Creative Director |
| Anand Bhushan | Contract Advertising India Pvt Ltd | Creative Director |
| Sumit Ghildiyal | Contract Advertising India Pvt Ltd | Copywriter |
Brief Explanation
The film is inspired by a real story of a teenage girl named Sayalli Mahadshuine who ran bare feet to win district level 3000m race. Irony in her story is that she is a daughter of a cobbler. In the film we glorified how sayalli, who hail from a weak financial background reached the finals and how she didn't give up even when she didn't have a pair of shoes to run. She accepted the challenge and her hardship but chose to fight against it and win the race. Dabur glucose D respects such grit and passion and Hence under their initiative of 'Ab Daudega Hindustan' (India will run) they are going to train such underprivileged and talented kids to live their dreams by providing them necessary support and training. It's a call to action TVC which asks user to tell Dabur about such talented Kids.