Silver Spike
Product / ServiceSKINCARE
CategoryB07. Corporate Image & Sponsorship
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Media BE ON Copenhagen, DENMARK
PR BE ON Copenhagen, DENMARK
Production TOOL Los Angeles, USA


Name Company Position
Susanna Fagring Forsman & Bodenfors Account Supervisor
Linda Tiderman Forsman & Bodenfors Account Manager
Sophia Lindholm, Karina Ullensvang Forsman & Bodenfors Art Director
Tove Eriksen Hillblom Forsman & Bodenfors Copywriter
Amat Levin Forsman & Bodenfors PR-Strategist
Christian Sundén Forsman & Bodenfors Designer
My Troedsson Forsman & Bodenfors Planner
Alexander Blidner Freelance Film Agency Producer
Peter Gaudiano Forsman & Bodenfors Digital Agency Producer
Joey Chung Freelance Chinese writer
Cut n Run Cut n Run Postproduction
Floyd Russ Tool Director
Mary Church Tool Producer
Victor Magro Future Perfect Music Music
Robert Helphand Tool Exec producer
Jacob Moller Tool D.O.P
Robert Ryang Tool Editor
Cut n Run Cut n Run Sound
Jakob Stigler, Client Lead & Thor Otar Nielsen, Head of Planning & Strategy Be On / AOL Platforms Media Partner

Brief Explanation

The film opens with a glimpse into the immense pressure Chinese women face regarding marriage. It then proceeds to explain “Sheng Nu”, a term designed by the government to label and stigmatize unmarried women over the age of 27. At the same time, four independent Chinese women are introduced, sharing their own personal views on the subject. Their parents are shown too, and they explain that matchmaking was an integral part of how marriage worked in their days. This leads to an examination of the marriage market, a place where parents go to match their sons and daughters using personal ads. The daughters agree to attend the market with their parents, but only to deliver their own personal messages – that they refused to marry just for the sake of it. The film ends with the parents understanding their daughters’ viewpoint and the first steps towards reconciliation.


Video URL