HOW TO APPLY EYELINER

Gold Spike Campaign
TitleHOW TO APPLY EYELINER
ClientMAKE LOVE NOT SCARS
Product / ServiceACID ATTACK
CategoryB08. Charities, Public Health & Safety, Public Awareness Messages
2 of 3 Campaign
EntrantOGILVY & MATHER MUMBAI, INDIA
Idea Creation OGILVY & MATHER MUMBAI, INDIA

Brief Explanation

A series of beauty vlogs were launched on YouTube, where an acid attack survivor Reshma shares beauty tips with the world. Each vlog ended with a plea to crowd source signatures on a petition addressed to the Prime Minister of India for enforcing the ban on open sale of acid.

Credits

Name Company Position
Rajiv Rao Ogilvy & Mather National Creative Director
Piyush Pandey Ogilvy & Mather Chief Creative Officer
Harshad Rajadhyaksha Ogilvy & Mather Executive Creative Director
Kainaz Karmakar Ogilvy & Mather Executive Creative Director
Geetanjali Jaiswal Ogilvy & Mather Associate Creative Director
Harshik Suraiya Ogilvy & Mather Associate Creative Director
Atul Kattukaran First December Director
Ganesh Pareek First December Producer
Bharat Nayak The Logical Indian Social Media Manager
Links
Video URL