AMAZON - DELIVER THE LOVE
| Title | AMAZON - DELIVER THE LOVE |
| Brand | AMAZON SELLERS SERVICES |
| Product / Service | E-COMMERCE |
| Category | B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | OGILVY & MATHER Bangalore, INDIA |
| Idea Creation | OGILVY & MATHER Bangalore, INDIA |
| Idea Creation 2 | AMAZON Bangalore, INDIA |
| Production | CHROME PICTURES Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Kiran Ramamurthy | Ogilvy & Mather | Senior Vice President |
| Megha Jadhav | Ogilvy & Mather | Client Services Director |
| Rajiv Rao | Ogilvy and Mather | National Creative Director |
| Azazul Haque | Ogilvy and Mather | Executive Creative Director |
| Mahesh Gharat | Ogilvy and Mather | Executive Creative Director |
| Nilesh Kulkarni | Ogilvy and Mather | Associate Creative Director |
| Prerna Jaswant | Ogilvy and Mather | Account Director |
| Sagar Prajapati | Ogilvy and Mather | Senior Creative Director |
| R Unnikrishnan | Ogilvy and Mather | Associate Creative Director |
| Tanushree Ghosh | Ogilvy and Mather | Senior Account Executive |
Brief Explanation
Rakshabandhan is an Indian festival that celebrates the bond of love and duty between brother and sister. On Rakshabandhan, sisters tie a rakhi (sacred thread) on their brother's wrist. This symbolizes the sister's love and prayers for her brother's well-being, and the brother's lifelong vow to protect her. The brother, in turn, usually gives his sister a gift as a token of love. #DeliverTheLove tells a story of an old man, who, despite his age and other challenges wants to make a long journey to visit his sister on this day. His son suggests that he could have the gifts delivered via Amazon, but the old man is determined to make the trip. He goes on to explain to his son, that while the gift will reach his sister in good time, he will miss seeing her dimpled smile. For that, he must go himself and #DeliverTheLove.