Product / ServiceKINDLE
CategoryA04. Durable Consumer Goods
EntrantOGILVY & MATHER Bangalore, INDIA
Idea Creation AMAZON Bangalore, INDIA
Production CURIOUS Mumbai, INDIA


Name Company Position
Kainaz Karmakar Ogilvy & Mather Executive Creative Director
Harshad Rajadhyaksha Ogilvy & Mather Executive Creative Director
Ramakrishnan Hariharan Ogilvy & Mather Senior Creative Director
Nishant Jethi Ogilvy & Mather Creative Director Art
Vinay Pawaskar, Ashok Karkala, Mahesh Ambaliya, Harshada Shinde, Vikrant Rajan Ogilvy & Mather Creative Team
Kiran Ramamurthy Ogilvy & Mather Senior Vice President
Megha Jadhav Ogilvy & Mather Client Services Director
Deepa Kalwani Ogilvy & Mather Account Director
Avni Rao Ogilvy & Mather Account Director
Tanushree Dutta Ogilvy & Mather Senior Account Executive
Sreenesh Bhat Ogilvy & Mather Senior Vice President (Planning)
Shreyaa Ranjan Ogilvy & Mather Group Head (Planning)
Aarati Kakkad Curious Director
Shahzad Bhagwagar Curious Producer

Brief Explanation

A little girl is reading intently on her Kindle while her mother is lying down on a sofa behind her. The mother preens her neck to try and read along with the daughter but she struggles a bit as it’s quite far away. The daughter understands that her mother is trying to read, and with a slight smile, uses the font feature of the Kindle to increase the font size so that her mother can read easily. Her mother smiles, lays back comfortably on the sofa and both her and her daughter continue to read together.