Product / ServiceKINDLE
CategoryA04. Durable Consumer Goods
EntrantOGILVY & MATHER Bangalore, INDIA
Idea Creation AMAZON Bangalore, INDIA
Production CURIOUS Mumbai, INDIA


Name Company Position
Kainaz Karmakar Ogilvy & Mather Executive Creative Director
Harshad Rajadhyaksha Ogilvy & Mather Executive Creative Director
Ramakrishnan Hariharan Ogilvy & Mather Senior Creative Director
Nishant Jethi Ogilvy & Mather Creative Director Art
Vinay Pawaskar, Ashok Karkala, Mahesh Ambaliya, Harshada Shinde, Vikrant Rajan Ogilvy & Mather Creative Team
Kiran Ramamurthy Ogilvy & Mather Senior Vice President
Megha Jadhav Ogilvy & Mather Client Services Director
Deepa Kalwani Ogilvy & Mather Account Director
Avni Rao Ogilvy & Mather Account Director
Tanushree Dutta Ogilvy & Mather Senior Account Executive
Sreenesh Bhat Ogilvy & Mather Senior Vice President (Planning)
Shreyaa Ranjan Ogilvy & Mather Group Head (Planning)
Aarati Kakkad Curious Director
Shahzad Bhagwagar Curious Producer

Brief Explanation

We see a grandmother and her grandson travelling in a plane. The grandmother is reading on the Kindle. She looks disappointed as the book gets over and wakes her grandson up. Her grandson wakes up, chooses a book from Kindle’s vast library and picks a new book for the grandmother to read. While the grandson goes back to sleep, the grandmother happily starts reading her new book.