Product / ServiceKINDLE
CategoryA04. Durable Consumer Goods
EntrantOGILVY & MATHER Bangalore, INDIA
Idea Creation AMAZON Bangalore, INDIA
Production CURIOUS Mumbai, INDIA


Name Company Position
Kainaz Karmakar Ogilvy & Mather Executive Creative Director
Harshad Rajadhyaksha Ogilvy & Mather Executive Creative Director
Ramakrishnan Hariharan Ogilvy & Mather Senior Creative Director
Nishant Jethi Ogilvy & Mather Creative Director Art
Vinay Pawaskar, Ashok Karkala, Mahesh Ambaliya, Harshada Shinde, Vikrant Rajan Ogilvy & Mather Creative Team
Kiran Ramamurthy Ogilvy & Mather Senior Vice President
Megha Jadhav Ogilvy & Mather Client Services Director
Deepa Kalwani Ogilvy & Mather Account Director
Avni Rao Ogilvy & Mather Account Director
Tanushree Dutta Ogilvy & Mather Senior Account Executive
Sreenesh Bhat Ogilvy & Mather Senior Vice President (Planning)
Shreyaa Ranjan Ogilvy & Mather Group Head (Planning)
Aarati Kakkad Curious Director
Shahzad Bhagwagar Curious Producer

Brief Explanation

In this film we see a little boy and his father sitting across a dining table. While the little boy has one hand plastered, his other hand is messy as he has been eating mangoes. As the father sees curiously, his son just bends down and uses his nose to touch the Kindle screen. The boy repeats his action and the father realises that the son is using the dictionary feature of the Kindle with ease