KINDLE FILM 1-DICTIONARY
| Title | KINDLE FILM 1-DICTIONARY |
| Brand | AMAZON INDIA |
| Product / Service | KINDLE |
| Category | A04. Durable Consumer Goods |
| Entrant | OGILVY & MATHER Bangalore, INDIA |
| Idea Creation | AMAZON Bangalore, INDIA |
| Production | CURIOUS Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Kainaz Karmakar | Ogilvy & Mather | Executive Creative Director |
| Harshad Rajadhyaksha | Ogilvy & Mather | Executive Creative Director |
| Ramakrishnan Hariharan | Ogilvy & Mather | Senior Creative Director |
| Nishant Jethi | Ogilvy & Mather | Creative Director Art |
| Vinay Pawaskar, Ashok Karkala, Mahesh Ambaliya, Harshada Shinde, Vikrant Rajan | Ogilvy & Mather | Creative Team |
| Kiran Ramamurthy | Ogilvy & Mather | Senior Vice President |
| Megha Jadhav | Ogilvy & Mather | Client Services Director |
| Deepa Kalwani | Ogilvy & Mather | Account Director |
| Avni Rao | Ogilvy & Mather | Account Director |
| Tanushree Dutta | Ogilvy & Mather | Senior Account Executive |
| Sreenesh Bhat | Ogilvy & Mather | Senior Vice President (Planning) |
| Shreyaa Ranjan | Ogilvy & Mather | Group Head (Planning) |
| Aarati Kakkad | Curious | Director |
| Shahzad Bhagwagar | Curious | Producer |
Brief Explanation
In this film we see a little boy and his father sitting across a dining table. While the little boy has one hand plastered, his other hand is messy as he has been eating mangoes. As the father sees curiously, his son just bends down and uses his nose to touch the Kindle screen. The boy repeats his action and the father realises that the son is using the dictionary feature of the Kindle with ease