RETHINK ROLE MODELS

Short List
TitleRETHINK ROLE MODELS
ClientSAMSUNG
Product / ServiceBRAND AWARENESS
CategoryB07. Corporate Image & Sponsorship
EntrantIRIS WORLDWIDE Sydney, AUSTRALIA
Idea Creation IRIS WORLDWIDE Sydney, AUSTRALIA
Production EXIT FILMS Sydney, AUSTRALIA

Brief Explanation

Role Model. Noun. A person looked to as an example to be imitated. Our Hero film challenged Australians to Rethink Role Models, by shining a light on our netball Diamonds, and their personal stories of overcoming adversities to make it to the top. In the film we see a young netballer inspired by our Australian netball Diamonds to overcome her own challenges after being relegated to the bench by her coach. Watching her role models, who overcame adversities in their careers and personal lives to achieve their goals, winning the netball World cup, the young netballer trains harder and never gives up to achieve her own goal and prove them wrong. We show how much training and hard work goes into being an athlete and yet despite being one of the most played female sports in Australia these role models go unnoticed and uncelebrated.

Credits

Name Company Position
Jon Kelly iris Worldwide Creative Director
Jon Kelly iris Worldwide Creative Director
MadelineSmith iris Worldwide Senior Art Director
Chris Clausen iris Worldwide Designer
Trent Michael iris Worldwide Designer
Paul Johnston iris Worldwide Producer
Paula Morabito Exit Films Director
Ross Giardina Exit Films DOP Lighting Cameraman
Links
Video URL