Title | LION |
Brand | AMAZON JAPAN |
Product / Service | AMAZON PRIME |
Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Media | HAKUHODO INC. Tokyo, JAPAN |
Production | AOI PRO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Setsuko Habaki | HAKUHODO INC. | Creative Director |
Satoru Iki | HAKUHODO INC. | Planner |
Norihito Matsubara | HAKUHODO INC. | Account Director |
Daiji Inaba | HAKUHODO INC. | Account Executive |
Kohei Matsuda | AOI Pro. Inc. | Producer |
Yuya Tajima | AOI Pro. Inc. | Production Manager |
Naoko Tajima | Freelance | Director |
Naoki Noda | Freelance | Director Of Photography |
Mugi Oikawa | REDHILL | Editor |
Yusuke Uchiyama | Otoco | Music |
A couple had a baby and gained a new family member in their life with a dog. With the couple being busy taking care of the baby, they cannot give much attention to the dog. Since the baby scared of the dog, the dog is left alone out of the family and starts to feel isolated. What the father bought from Amazon, when he saw the situation, was a lion’s mane that dog could wear. This was an idea he came up with when he saw the baby’s favorite stuffed lion. The dog enters the room with lion’s mane on it. Then comes the tense moment when they see how the baby reacts to it.