THEERA

TitleTHEERA
BrandCEREBOS (THAILAND)
Product / ServiceBRAND'S
CategoryC03. Screens & Events
EntrantPRAKIT ADVERTISING BANGKOK, THAILAND
Idea Creation PRAKIT ADVERTISING BANGKOK, THAILAND
Production MU.AN.JA.I. Bangkok, THAILAND

Credits

Name Company Position
Apirak Apisarnthanarak Prakit Advertising Co.,Ltd. Strategic Planning Director
Nutrapee Boonyapuk Prakit Advertising Co.,Ltd. Group Account Director
Warawut Kaennakham Prakit Advertising Co.,Ltd. Executive Creative Director
Kittiphan Palmoke Prakit Advertising Co.,Ltd. Executive Creative Director
Puri Ratanakorn Prakit Advertising Co.,Ltd. Creative Director
Voraluck Kollasut Prakit Advertising Co.,Ltd. Copywriter
Vilaporn Eiamsam-ang Prakit Advertising Co.,Ltd. Art Director
Jirapong Somboonsup Prakit Advertising Co.,Ltd. Art Director
Suleeporn Jindaporn Prakit Advertising Co.,Ltd. Agency Producer

Brief Explanation

The story is about Teera , the son of a hard-working, single mother. Teera is just an ordinary teenage kid who loves to have fun in life. He is not a diligent student and has never really done anything to make his Mother proud. But she loves him and works hard to give him every opportunity in life. As the University Entrance examination nears, Teera reflects on all the sacrifices his mother makes and begins to feel guilty about his lack of effort. Within the limited time frame, he starts to pay attention to his studies, works hard and is finally able to make his mother proud! The 86,400 minutes he devoted to his studies is worth the one moment when he sees the look on his mother’s face…a moment they will both remember and cherish forever!