Title | THEERA |
Brand | CEREBOS (THAILAND) |
Product / Service | BRAND'S |
Category | C03. Screens & Events |
Entrant | PRAKIT ADVERTISING BANGKOK, THAILAND |
Idea Creation | PRAKIT ADVERTISING BANGKOK, THAILAND |
Production | MU.AN.JA.I. Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Apirak Apisarnthanarak | Prakit Advertising Co.,Ltd. | Strategic Planning Director |
Nutrapee Boonyapuk | Prakit Advertising Co.,Ltd. | Group Account Director |
Warawut Kaennakham | Prakit Advertising Co.,Ltd. | Executive Creative Director |
Kittiphan Palmoke | Prakit Advertising Co.,Ltd. | Executive Creative Director |
Puri Ratanakorn | Prakit Advertising Co.,Ltd. | Creative Director |
Voraluck Kollasut | Prakit Advertising Co.,Ltd. | Copywriter |
Vilaporn Eiamsam-ang | Prakit Advertising Co.,Ltd. | Art Director |
Jirapong Somboonsup | Prakit Advertising Co.,Ltd. | Art Director |
Suleeporn Jindaporn | Prakit Advertising Co.,Ltd. | Agency Producer |
The story is about Teera , the son of a hard-working, single mother. Teera is just an ordinary teenage kid who loves to have fun in life. He is not a diligent student and has never really done anything to make his Mother proud. But she loves him and works hard to give him every opportunity in life. As the University Entrance examination nears, Teera reflects on all the sacrifices his mother makes and begins to feel guilty about his lack of effort. Within the limited time frame, he starts to pay attention to his studies, works hard and is finally able to make his mother proud! The 86,400 minutes he devoted to his studies is worth the one moment when he sees the look on his mother’s face…a moment they will both remember and cherish forever!