JORDAN 30 YEARS ANNIVERSARY

Short List
TitleJORDAN 30 YEARS ANNIVERSARY
ClientJORDAN CHINA
Product / ServiceJORDAN AJXXX
CategoryA04. Durable Consumer Goods
EntrantWIEDEN+KENNEDY SHANGHAI, CHINA
Idea Creation WIEDEN+KENNEDY SHANGHAI, CHINA
Production LUNAR FILMS Shanghai, CHINA
Production 2 SMUGGLER London, UNITED KINGDOM

Brief Explanation

This film starts at the moment where most end, the celebration of a game winning shot. It then takes the viewer on a journey backwards through the the game, as Michael Jordan himself points out all of the moments that didn’t win it. We  end up all the way back at that still, quiet moment in the locker room where our hero made the decision to win. 

Credits

Name Company Position
Brian Beletic Smuggler/Lunar Films Director
Patrick Milling Smith Smuggler Executive Producer
Brian Carmody Smuggler Executive Producer
Fergus Brown Smuggler Executive Producer
Chris Barrett Smuggler Executive Producer
Lisa Tauscher Smuggler Executive Producer
Ken Yap Lunar Films Executive Producer
Suza Horvat Smuggler/Lunar Films Line Producer
Dion Beebe Smuggler/Lunar Films Director of Photography
Fred Raimondi Smuggler/Lunar Films Post Producer
Biff Butler Rock Paper Scissors Editor
Angela Dorian Rock Paper Scissors Executive Producer
Christopher Noviello Rock Paper Scissors Post Producer
Alyssa Oh Rock Paper Scissors Assistant Editor
Josh Hayes Rock Paper Scissors Assistant Editor
Andy Bate A52 VFX Supervisor / Lead Flame Artist
Cameraon Coombs A52 2D VFX Artists
Michael Plescia A52 2D VFX Artists
Richard Hirst A52 2D VFX Artists
Christel Hazard A52 2D VFX Artists
Dan Ellis A52 2D VFX Artists
Gabe Sanchez A52 Flame Assistants
Erik Rojas A52 Flame Assistants
Zach Wakefield A52 Producer
Kim Christenson A52 Head of Production
Patrick Nugent A52 Executive Producer
Kelly Bayett Barking Owl Creative Director
Seth Olinsky Barking Owl Composer
Rommel Molina Barking Owl Sound Designer and Mixer
Yang Yeo Wieden+Kennedy Shanghai Executive Creative Director
Terence Leong Wieden+Kennedy Shanghai Creative Director
Azsa West Wieden+Kennedy Shanghai Creative Director
Shaun Sundholm Wieden+Kennedy Shanghai Art Director
Shaun Sundholm Wieden+Kennedy Shanghai Copywriter
Angie Wong Wieden+Kennedy Shanghai Executive Producer
Fang Yuan Wieden+Kennedy Shanghai Assistant Producer
Hiro Ikematsu Wieden+Kennedy Shanghai Agency Editor
Dino Xu Wieden+Kennedy Shanghai Business Director
Nicole Bee Wieden+Kennedy Shanghai Project Manager
Jessica Deng Wieden+Kennedy Shanghai Business Affairs
Kathy Zhan Wieden+Kennedy Shanghai Business Affairs
Jimmy Chen Wieden+Kennedy Shanghai Copywriter
Timothy Cheng Wieden+Kennedy Shanghai Designer
Kevin Lunsong Wieden+Kennedy Shanghai Designer
Vic Zhang Wieden+Kennedy Shanghai Print Production
Robin Liu Wieden+Kennedy Shanghai Print Production
Changqing Lee Wieden+Kennedy Shanghai Retoucher
Max Wu Wieden+Kennedy Shanghai Agency Digital Producer
Leon Lin Wieden+Kennedy Shanghai Planner
Paula Bloodsworth Wieden+Kennedy Shanghai Planner
Chuck Xu Wieden+Kennedy Shanghai Account Manager
Sasa Yang Wieden+Kennedy Shanghai Account Executive