Title | THE LAND DIVERS |
Brand | AGODA |
Product / Service | OGILVY & MATHER SHANGHAI |
Category | B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | OGILVY & MATHER SHANGHAI, CHINA |
Idea Creation | OGILVY & MATHER SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Graham Fink | Ogilvy&Mather, Shanghai | CCO |
Juggi Ramakrishnan | Ogilvy & Mather Shanghai | Executive Creative Director |
Jimmy Wang | Ogilvy & Mather Shanghai | Creative Director |
Addy Khaotong | Ogilvy & Mather Shanghai | Creative Director |
Li Ning | Ogilvy & Mather Shanghai | Creative Group Head |
Tiexin Li | Ogilvy & Mather Shanghai | Senior Copywriter |
DongDong Wang | Ogilvy & Mather Shanghai | Art Director |
Luffy Wu | Ogilvy & Mather Shanghai | Senior Designer |
Kelvin Chang | Ogilvy & Mather Shanghai | Senior Consultant |
Marina Biglione | Ogilvy & Mather Shanghai | Business Director |
Lily Wang | Ogilvy & Mather Shanghai | Account Manager |
Cathy Chang | Ogilvy & Mather Shanghai | Business Development Executive |
Ida Siow | Ogilvy & Mather Shanghai | Planning Partner |
Simon Usifo | Ogilvy & Mather Shanghai | Director,Digital Strategy |
Joy Chen | Ogilvy & Mather Shanghai | Associate Digital Strategy |
Callum Cheatle | Ogilvy & Mather Shanghai | WPP Fellow |
Charlie Macpherson | Ogilvy & Mather Shanghai | Head of Creative Content |
Eric Lai | Ogilvy & Mather Shanghai | Head of TV |
Jimmy Fang | Ogilvy & Mather Shanghai | Senior Art Buyer |
Martin Shi | Ogilvy & Mather Shanghai | Project Director |
Nova Huang | Ogilvy & Mather Shanghai | Technical Manager |
Allen Zhu | Ogilvy & Mather Shanghai | Front-End Developer |
The film shows a group of travelers in diving suits traveling through different parts of Asia, going deep into places most tourists don’t go, hungry for local culture, local cuisine and local experiences. They represent land divers – the new breed of travelers who want to dive beneath the surface of a country to gain a deeper understanding of what makes it work.