THE LAND DIVERS

Short List
TitleTHE LAND DIVERS
BrandAGODA
Product / ServiceOGILVY & MATHER SHANGHAI
CategoryB04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantOGILVY & MATHER SHANGHAI, CHINA
Idea Creation OGILVY & MATHER SHANGHAI, CHINA

Credits

Name Company Position
Graham Fink Ogilvy&Mather, Shanghai CCO
Juggi Ramakrishnan Ogilvy & Mather Shanghai Executive Creative Director
Jimmy Wang Ogilvy & Mather Shanghai Creative Director
Addy Khaotong Ogilvy & Mather Shanghai Creative Director
Li Ning Ogilvy & Mather Shanghai Creative Group Head
Tiexin Li Ogilvy & Mather Shanghai Senior Copywriter
DongDong Wang Ogilvy & Mather Shanghai Art Director
Luffy Wu Ogilvy & Mather Shanghai Senior Designer
Kelvin Chang Ogilvy & Mather Shanghai Senior Consultant
Marina Biglione Ogilvy & Mather Shanghai Business Director
Lily Wang Ogilvy & Mather Shanghai Account Manager
Cathy Chang Ogilvy & Mather Shanghai Business Development Executive
Ida Siow Ogilvy & Mather Shanghai Planning Partner
Simon Usifo Ogilvy & Mather Shanghai Director,Digital Strategy
Joy Chen Ogilvy & Mather Shanghai Associate Digital Strategy
Callum Cheatle Ogilvy & Mather Shanghai WPP Fellow
Charlie Macpherson Ogilvy & Mather Shanghai Head of Creative Content
Eric Lai Ogilvy & Mather Shanghai Head of TV
Jimmy Fang Ogilvy & Mather Shanghai Senior Art Buyer
Martin Shi Ogilvy & Mather Shanghai Project Director
Nova Huang Ogilvy & Mather Shanghai Technical Manager
Allen Zhu Ogilvy & Mather Shanghai Front-End Developer

Brief Explanation

The film shows a group of travelers in diving suits traveling through different parts of Asia, going deep into places most tourists don’t go, hungry for local culture, local cuisine and local experiences. They represent land divers – the new breed of travelers who want to dive beneath the surface of a country to gain a deeper understanding of what makes it work.

Links

Video URL   |   Additional URL