Title | DON'T VISIT THESE PLACES FOR THE WRONG REASON. |
Brand | SUNWATER QUEENSLAND |
Product / Service | GOVERNMENT |
Category | B08. Charities, Public Health & Safety, Public Awareness Messages |
Entrant | MEDIACOM Sydney, AUSTRALIA |
Media | MEDIACOM Sydney, AUSTRALIA |
Idea Creation | MEDIACOM Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gemma Hunter | MediaCom | Executive Creative Director |
Simon Jarosz | MediaCom | Creative Director |
Taylor Thornton | MediaCom | Senior Creative |
Alexandra Gough | MediaCom | Content Strategy Director |
Tessa Wood | MediaCom | Head of Content Operations |
We created a story typical to this audience, a group of teens covertly slipping away to spend time together as friends. We show all the typical behaviours and attitudes expected from this audience and load the story and narrative with the expected outcome of rebellious teenagers. The story plays out through a constant state of contrast; reckless behaviour juxtaposes expressions of regret, the exhilaration of running through warm sunset lighting cuts to a pensive gaze in low evening light from a car window and the frantic movement of a handheld camera will contradict the wide eerie pans of a sleepy country town. The outcome of this story is we witness the outcome of teenage reckless behaviour, the loss of life as a result and the burden of guilt amongst these friends as they visit the location on the anniversary of this tragic event.