DON'T VISIT THESE PLACES FOR THE WRONG REASON.

TitleDON'T VISIT THESE PLACES FOR THE WRONG REASON.
BrandSUNWATER QUEENSLAND
Product / ServiceGOVERNMENT
CategoryB08. Charities, Public Health & Safety, Public Awareness Messages
EntrantMEDIACOM Sydney, AUSTRALIA
Media MEDIACOM Sydney, AUSTRALIA
Idea Creation MEDIACOM Sydney, AUSTRALIA

Credits

Name Company Position
Gemma Hunter MediaCom Executive Creative Director
Simon Jarosz MediaCom Creative Director
Taylor Thornton MediaCom Senior Creative
Alexandra Gough MediaCom Content Strategy Director
Tessa Wood MediaCom Head of Content Operations

Brief Explanation

We created a story typical to this audience, a group of teens covertly slipping away to spend time together as friends. We show all the typical behaviours and attitudes expected from this audience and load the story and narrative with the expected outcome of rebellious teenagers. The story plays out through a constant state of contrast; reckless behaviour juxtaposes expressions of regret, the exhilaration of running through warm sunset lighting cuts to a pensive gaze in low evening light from a car window and the frantic movement of a handheld camera will contradict the wide eerie pans of a sleepy country town. The outcome of this story is we witness the outcome of teenage reckless behaviour, the loss of life as a result and the burden of guilt amongst these friends as they visit the location on the anniversary of this tragic event.

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