POLYCHROMATIC UNKNOWN

Short List
TitlePOLYCHROMATIC UNKNOWN
ClientUNI PRESIDENT
Product / ServiceUNI NOODLE
CategoryC02. Branded Content & Entertainment Film
2 of 2 Campaign
EntrantADK TAIWAN Taipei, CHINESE TAIPEI
Idea Creation ADK TAIWAN Taipei, CHINESE TAIPEI
Production INNOVATION FILMS Tapei City, CHINESE TAIPEI

Brief Explanation

All the stories are staged in a fictional noodle shop named the “House of Little Moments”. The owner of the noodle shop makes fusion Uni-Noodle recipes that are inspired by protagonists’ moods. The theme of each micro movie comes from fairly common experience and sentimental feelings among Taiwanese - such as a mother’s regret and a son’s understanding, the courage of apologizing to a best friend, and a subtle way of releasing deepest emotion.

Credits

Name Company Position
Innovate Films Innovate Films Production company
Lo Ging Zim Free Director
Richard Yu ADK TAIWAN Chief Creative Officer
Nicole Chen ADK TAIWAN Creative Director
Ariel Wei ADK TAIWAN Copywriter
Bell Bai ADK TAIWAN Art Director
Ryu Liu ADK TAIWAN Art Director