Title | WORLD CLASS INSENSITIVE SHRIMP |
Brand | UNI PRESIDENT |
Product / Service | UNI NOODLE |
Category | C02. Branded Content & Entertainment Film |
Entrant | ADK TAIWAN Taipei, CHINESE TAIPEI |
Idea Creation | ADK TAIWAN Taipei, CHINESE TAIPEI |
Production | INNOVATION FILMS Tapei City, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Innovate Films | Innovate Films | Production company |
Lo Ging Zim | Free | Director |
Richard Yu | ADK TAIWAN | Chief Creative Officer |
Nicole Chen | ADK TAIWAN | Creative Director |
Ariel Wei | ADK TAIWAN | Copywriter |
Bell Bai | ADK TAIWAN | Art Director |
Ryu Liu | ADK TAIWAN | Art Director |
All the stories are staged in a fictional noodle shop named the “House of Little Moments”. The owner of the noodle shop makes fusion Uni-Noodle recipes that are inspired by protagonists’ moods. The theme of each micro movie comes from fairly common experience and sentimental feelings among Taiwanese - such as a mother’s regret and a son’s understanding, the courage of apologizing to a best friend, and a subtle way of releasing deepest emotion.