MOTHERS

Bronze Spike
TitleMOTHERS
BrandPEDIGREE
Product / ServiceMOTHER'S DAY CAMPAIGN
CategoryA01. Food
EntrantBBDO BANGKOK, THAILAND
Idea Creation BBDO BANGKOK, THAILAND
Production THE FILM FACTORY Bangkok, THAILAND

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Bangkok Chief Creative Officer
Anuwat Nitipanont BBDO Bangkok Executive Creative Director
Park Wannasiri BBDO Bangkok Creative Director
Thanan Srisukh BBDO Bangkok Art Director
Lapasrada Sevikul BBDO Bangkok Account Manager
Sureeporn Santisuk BBDO Bangkok Group Client Service Director
Panupak Siripakdee BBDO Bangkok Art Director
Thiti Boonkerd BBDO Bangkok Copywriter
Vachira Pashekrepapon BBDO Bangkok Copywriter

Brief Explanation

The film tells the story as a typical Mother's day commercial as it shown how various mothers dedicatedly taking care of their children in many ways. The story later reveals that the 'children' are not human but are actually their pet dogs, portraying the insights of how Thai dog owners love their dogs like their own children, like they are mothers to them.