#LIKEACANUCK
| Title | #LIKEACANUCK |
| Brand | SHUTTERSTOCK |
| Product / Service | SHUTTER STOCK STOCK PHOTO |
| Category | B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
| Entrant | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
| Idea Creation | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
Credits
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy & Mather Group HK | Chief Creative Officer |
| Samson Choi | Ogilvy & Mather Group HK | Managing Partner |
| Neville Tam | Ogilvy & Mather Group HK | Senior Account Director |
| Jim Fong | Ogilvy & Mather Group HK | Creative Director |
| Richard Sorensen | Ogilvy & Mather Group HK | Creative Director |
| Jo Wong | Ogilvy & Mather Group HK | Senior Art Director |
| Ollie Davis | Ogilvy & Mather Group HK | Senior Copywriter |
| Luke Banfield | The Visual Asylum | Editor |
Brief Explanation
We see a typical ‘case study’ video for Les Jardine Clam Juice. The film is put together using nothing but Shutterstock footage, and showcases a campaign they did called ‘#LikeACanuck’. The entire video is a spoof version of the famous Always ‘#LikeAGirl’ award winning case study film, and at the end, we reveal that it has been entirely made up (of Shutterstock footage).