GUILT

TitleGUILT
BrandMUMBAI TRAFFIC POLICE
Product / ServicePUBLIC HEALTH & SAFETY
CategoryA13. Public Health & Safety
EntrantFCBULKA Bangalore, INDIA
Idea Creation FCBULKA Bangalore, INDIA
Production FCBULKA Bangalore, INDIA

Credits

Name Company Position
Vinci Raj FCB Ulka Senior Creative Director
Mridul Trends Ad FIlm Co-Director
V.K. Prakash Trends Ad FIlm Producer
Amit FCB Ulka Client Servicing

Brief Explanation

The film opens on a lower middle class family mourning the death of their son/husband. We see a guy enter who is the boss of the deceased. In the crowd we see a guy staring at him with anger. The boss leaves the room to cry where we see a flashback of what exactly happens. The flashback shows an office party where we see the boss urging the angry guy to drink more. Coming back from the flashback, the boss leaves the house crying. As he goes towards his car, he sees the guy first following him and then standing in front of his car. The guy suddenly starts to bleed and we see inter cut shots that reveal the guy drinking and then meeting with an accident. The family has been mourning the death of the same guy who has been staring and following the boss.