Title | THE BRAVERY |
Brand | I DO |
Product / Service | I DO DIAMOND RINGS |
Category | A04. Durable Consumer Goods |
Entrant | OGILVY & MATHER BEIJING, CHINA |
Idea Creation | OGILVY & MATHER BEIJING, CHINA |
Production | SHANGHAI MINA CULTURE MEDIA, CHINA |
Name | Company | Position |
---|---|---|
Kin Chong | Shanghai Ogilvy & Mather Advertising Ltd. Beijing Branch | Executive Creative Director |
Jackson Wong | Shanghai Ogilvy & Mather Advertising Ltd. Beijing Branch | General Creative Director |
Monica Chien | Shanghai Ogilvy & Mather Advertising Ltd. Beijing Branch | Associate Planning Director |
Yuanyuan Liu | Shanghai Ogilvy & Mather Advertising Ltd. Beijing Branch | Account Director |
Lin Ma | Shanghai Ogilvy & Mather Advertising Ltd. Beijing Branch | Producer |
Our film tells the greatness of women, by showing their willingness, love and commitments they’ve made to their family. Be it the mums who tolerate the agonising pain in giving birth and the scars, women demonstrate what love is all about by scarifying themselves. And all that, is the plainest yet, the greatest promise kept for the vows once made - ‘I DO’.