#HELPTHEFARMER
| Title | #HELPTHEFARMER |
| Brand | SKYMET WEATHER SERVICES |
| Product / Service | WWW.SKYMETWEATHER.COM |
| Category | B08. Charities, Public Health & Safety, Public Awareness Messages |
| Entrant | R K SWAMY BBDO New Delhi, INDIA |
| Idea Creation | R K SWAMY BBDO New Delhi, INDIA |
| Media | R K SWAMY BBDO New Delhi, INDIA |
| Production | ANONYMOUS FILMS Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Rashmi Ambastha | R K SWAMY BBDO | Brand Design Director (Copy) |
| Ankur Suman | R K SWAMY BBDO | Executive Creative Director |
| Pankaj Bora | R K SWAMY BBDO | Senior Brand Design Associate (Copy) |
| Sunil Kukreti | R K SWAMY BBDO | Senior Partner |
| Mohit Tanwar | R K SWAMY BBDO | Brand Strategy Director |
| Nikita Kapoor Khurana | R K SWAMY BBDO | Brand Strategy Director |
| Atul Manjrekar | Anonymous Films | Director |
| Smitha Baliga | Anonymous Films | Executive Producer |
| Pankaj Kumar | Anonymous Films | Cinematographer |
| Rajat Dholakia | Anonymous Films | Music Composer |
| Nirban Das Gupta | Anonymous Films | Editor |
| Dharmesh Vohra | Anonymous Films | Sound Designer |
| Ranita Banerjee | Anonymous Films | Singer |
Brief Explanation
It’s about a farmer’s daughter living in constant fear because she has seen farmers committing suicide when they face financial crisis due to unforeseen weather fluctuations damaging their yield severely. She follows her father like a shadow to the fields, keeping an eye on him. The song in the background reflects her fear: initially it seems to be for the father, but later one gets to know it’s for the weather. One day, she notices a new rope in the courtyard. Assuming that her father has brought it to hang himself, she hides it. On another day, she sees her father leaving bit early; scared, she chases him. Instead of the field, she finds him under a tree tying a rope. When she reaches the tree to prevent the father from what she assumes to be a suicide, we see that her father was actually making a swing for her!