Title | CHAMKI – THE GIRL FROM THE FUTURE |
Brand | UNILEVER (LIFEBUOY) |
Product / Service | LIFEBUOY HAND WASH |
Category | C02. Branded Content & Entertainment Film |
Entrant | MULLENLOWE SINGAPORE, SINGAPORE |
Idea Creation | MULLENLOWE SINGAPORE, SINGAPORE |
PR | MULLENLOWE SINGAPORE, SINGAPORE |
Production | OFFROAD FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Carlos Andres Rodriguez | MullenLowe SSP3 Bogota | Executive Creative Director |
Sagar Kapoor | Lowe Lintas, Mumbai | Executive Creative Director |
Ranjit Jathanna | MullenLowe Singapore | Chief Strategy Officer |
Vinay Vinayak | MullenLowe Singapore | Global Business Director |
Sarvesh Raikar | Lowe Lintas, Mumbai | Unit Creative Director |
Russell John | Lowe Lintas, Mumbai | Associate Vice President |
Team GolinOpinion | GolinOpinion | PR Agency |
Team SALT PR | SALT PR | PR Agency |
Anand Gandhi | Offroad Films | Director / Director of Photography |
Khalil Bachooali | Offroad Films | Executive Producer |
Fahad Pathan | Offroad Films | Assistant Producer |
Garima Arora | Offroad Films | Assistant Producer |
Ambika Mehra | Offroad Films | Assistant Producer |
Shankar Raman | Offroad Films | Director Of Photography |
Avinash Arun | Offroad Films | Director Of Photography |
Jay Oza | Offroad Films | Director Of Photography |
Pooja | Offroad Films | Production Designer |
Naved Rizvi | Offroad Films | 1st Art Director |
Rohini Devarajan | Offroad Films | 2nd Art Director / Casting Director |
Neel Pagedar | Offroad Films | Director Assistant |
Tanu Malhotra | Offroad Films | Casting Director |
Smriti Chauhan & Sandeep | Offroad Films | Costume Stylist / Make up & Hair |
Sudeep Chakravarty | Offroad Films | Production Manager |
Luv Dhumal | Offroad Films | Post-Production Producer |
Yatin Vij | Offroad Films | Post-Production Supervisor |
Chandavarkar & Taylor | Offroad Films | Music Director |
Gabor Erdelyi | Offroad Films | Sound Engineer |
Sanyukta Kaza | Offroad Films | Offline Editor |
Rohan Khokar | Offroad Films | Online Editor |
Swapnil Patole | Offroad Films | Colourist |
We created a powerful film to showcase that ‘The First 28 Days Can Help a Child Reach 5’. Though a social experiment, with an expectant mother in a remote village in India. The team spent weeks documenting her everyday (not revealing the real reason why we were covering her life) and making the film authentic and real. We asked her dreams and aspirations for her child to be. Would it be a girl or a boy? The name, her description of her child, physical features etc. We then found a child that matched her description and set up the mother-to-be for a big surprise where she received a special message from her ‘future child’ thanking her for the various good things she did for her, along with the life-saving habit of handwashing at key moments during the first 28 days of her life.