CHAMKI – THE GIRL FROM THE FUTURE

Short List
TitleCHAMKI – THE GIRL FROM THE FUTURE
ClientUNILEVER (LIFEBUOY)
Product / ServiceLIFEBUOY HAND WASH
CategoryC02. Branded Content & Entertainment Film
EntrantMULLENLOWE SINGAPORE, SINGAPORE
Idea Creation MULLENLOWE SINGAPORE, SINGAPORE
PR MULLENLOWE SINGAPORE, SINGAPORE
Production OFFROAD FILMS Mumbai, INDIA

Brief Explanation

We created a powerful film to showcase that ‘The First 28 Days Can Help a Child Reach 5’. Though a social experiment, with an expectant mother in a remote village in India. The team spent weeks documenting her everyday (not revealing the real reason why we were covering her life) and making the film authentic and real. We asked her dreams and aspirations for her child to be. Would it be a girl or a boy? The name, her description of her child, physical features etc. We then found a child that matched her description and set up the mother-to-be for a big surprise where she received a special message from her ‘future child’ thanking her for the various good things she did for her, along with the life-saving habit of handwashing at key moments during the first 28 days of her life.

Credits

Name Company Position
Carlos Andres Rodriguez MullenLowe SSP3 Bogota Executive Creative Director
Sagar Kapoor Lowe Lintas, Mumbai Executive Creative Director
Ranjit Jathanna MullenLowe Singapore Chief Strategy Officer
Vinay Vinayak MullenLowe Singapore Global Business Director
Sarvesh Raikar Lowe Lintas, Mumbai Unit Creative Director
Russell John Lowe Lintas, Mumbai Associate Vice President
Team GolinOpinion GolinOpinion PR Agency
Team SALT PR SALT PR PR Agency
Anand Gandhi Offroad Films Director / Director of Photography
Khalil Bachooali Offroad Films Executive Producer
Fahad Pathan Offroad Films Assistant Producer
Garima Arora Offroad Films Assistant Producer
Ambika Mehra Offroad Films Assistant Producer
Shankar Raman Offroad Films Director Of Photography
Avinash Arun Offroad Films Director Of Photography
Jay Oza Offroad Films Director Of Photography
Pooja  Offroad Films Production Designer
Naved Rizvi  Offroad Films 1st Art Director
Rohini Devarajan Offroad Films 2nd Art Director / Casting Director
Neel Pagedar Offroad Films Director Assistant
Tanu Malhotra  Offroad Films Casting Director
Smriti Chauhan & Sandeep Offroad Films Costume Stylist / Make up & Hair
Sudeep Chakravarty Offroad Films Production Manager
Luv Dhumal Offroad Films Post-Production Producer
Yatin Vij Offroad Films Post-Production Supervisor
Chandavarkar & Taylor Offroad Films Music Director
Gabor Erdelyi Offroad Films Sound Engineer
Sanyukta Kaza Offroad Films Offline Editor
Rohan Khokar  Offroad Films Online Editor
Swapnil Patole Offroad Films Colourist