Title | GODREJ & BOYCE CORPORATE FILM |
Brand | GODREJ & BOYCE |
Product / Service | ENTIRE RANGE OF COMPANY PRODUCTS AND SERVICES |
Category | C03. Screens & Events |
Entrant | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
Idea Creation | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
Production | HUNGAMA DIGITAL SERVICES Mumbai, INDIA |
Production 2 | FRAMES PER SECOND Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Rama Thoopal | Hungama Digital Services | Content Manager |
Kamal Amesur | Hungama Digital Services | Executive Creative Director |
Dipshika Ravi | Hungama Digital Services | Content Director |
Manesh Swamy | Hungama Digital Services | Creative Director |
Hareendranath Mohan | Hungama Digital Services | Associate Art Director |
Sanjoy Biswas | Hungama Digital Services | Art Director |
Amit Nair | Hungama Digital Services | Sound Engineer |
Mahesh Desai | Hungama Digital Services | Art Director |
Ebrahim Mandviwala | Hungama Digital Services | Group Manager Client servicing |
Kaushal Bhatt | Frames per second | Special FX and Animation |
We conceptualized a video that merged animation with real footage to heighten interest. The common consensus was that only realistic 3D animation could do justice to Godrej’s contributions in vital sectors, and that is what we opted for. The entire script was deliberated on and condensed to highlight the many verticals into three broad level content buckets – INFRASTRUCTURE, WORK & HOME with each further distilling down to key components and products. The entire video was visualized as a single entity, However, it was also structured such that it could be clipped to create separate segments (i.e. a separate mini-video on Infra alone, for instance) at a later stage, if the need arose.