GODREJ & BOYCE CORPORATE FILM

TitleGODREJ & BOYCE CORPORATE FILM
BrandGODREJ & BOYCE
Product / ServiceENTIRE RANGE OF COMPANY PRODUCTS AND SERVICES
CategoryC03. Screens & Events
EntrantHUNGAMA DIGITAL SERVICES Mumbai, INDIA
Idea Creation HUNGAMA DIGITAL SERVICES Mumbai, INDIA
Production HUNGAMA DIGITAL SERVICES Mumbai, INDIA
Production 2 FRAMES PER SECOND Mumbai, INDIA

Credits

Name Company Position
Rama Thoopal Hungama Digital Services Content Manager
Kamal Amesur Hungama Digital Services Executive Creative Director
Dipshika Ravi Hungama Digital Services Content Director
Manesh Swamy Hungama Digital Services Creative Director
Hareendranath Mohan Hungama Digital Services Associate Art Director
Sanjoy Biswas Hungama Digital Services Art Director
Amit Nair Hungama Digital Services Sound Engineer
Mahesh Desai Hungama Digital Services Art Director
Ebrahim Mandviwala Hungama Digital Services Group Manager Client servicing
Kaushal Bhatt Frames per second Special FX and Animation

Brief Explanation

We conceptualized a video that merged animation with real footage to heighten interest. The common consensus was that only realistic 3D animation could do justice to Godrej’s contributions in vital sectors, and that is what we opted for. The entire script was deliberated on and condensed to highlight the many verticals into three broad level content buckets – INFRASTRUCTURE, WORK & HOME with each further distilling down to key components and products. The entire video was visualized as a single entity, However, it was also structured such that it could be clipped to create separate segments (i.e. a separate mini-video on Infra alone, for instance) at a later stage, if the need arose.