CRAFTING NATURE

TitleCRAFTING NATURE
BrandUNILEVER
Product / ServiceCITRA
CategoryB01. Fast Moving Consumer Goods
EntrantR/GA Singapore, SINGAPORE
Idea Creation R/GA Singapore, SINGAPORE

Credits

Name Company Position
Mark Tipper R/GA Singapore Executive Creative Director
Pei Ling Ho R/GA Singapore Associate Creative Director
Jia Ying Goh R/GA Singapore Associate Creative Director
Adele Huang R/GA Singapore Senior Content Producer
Alison Lim R/GA Singapore Account Supervisor

Brief Explanation

A renowned Thai jeweler celebrated for her nature-inspired designs embarks on a journey to Korea’s south coastal seas to learn how the rare Akoya Pink Pearl is harvested for Citra’s Pearl body lotion. The film intercuts between the jeweler’s design process, and the complex rituals Citra takes to refine raw pearls into precious pearl powder, drawing clear parallels between the craft of jewelry design and the craft of natural skincare, both of which require years of learning, dedication, expertise and passion to capture and unlock the best of the materials for their customers. The film ends with the jeweler visibly inspired by what she has encountered in her journey, and eager to translate her learnings into a new pearl collection. She encourages the audience to find their craft and unlock their potential.

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