Title | FIREFLY MAN |
Brand | INDEPENDENT INCUBATOR |
Product / Service | OCEDEL |
Category | A04. Durable Consumer Goods |
Entrant | DRILL Tokyo, JAPAN |
Idea Creation | DRILL Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
KAZUYA NAKAJIMA | DRILL | Creative Director |
KOSUI YAMASHINA | GEEK PICTURES | Producer |
WATARU SATO | TYO | Director |
MASAKAZU TANIYAMA | TANIYAMA AD | Copywriter |
MAKIKO ISAKA | TANIYAMA AD | Copywriter |
SENZO UENO | TOKYO | Cinematographer |
MITSUTAKA MIZUTANI | FREELANCE | GAFFER |
RYO SUGIMOTO | Nouvelle Vague | Production Designer |
SHOTARO TSURUMARU | OTOCO | SOUND PRODUCER |
OMNIBUS JAPAN | OMNIBUS JAPAN | Post Production |
WATARU SATO | TYO | Art Director |
Our brief was to develop a high impact ad that would stand out from the competition, once seen, never forgotten. The goal was to focus on the ability of “OCEDEL”, LED lights that has long-life and energy saving. From this, we developed the core idea of kind Dad willing to be a “firefly man” for his family and household budget.