BAON
| Title | BAON |
| Brand | BANK OF THE PHILIPPINE ISLANDS |
| Product / Service | BANK AND FINANCIAL INSTITUTION |
| Category | B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
| Entrant | MULLENLOWE PHILIPPINES Makati City, THE PHILIPPINES |
| Idea Creation | MULLENLOWE PHILIPPINES Makati City, THE PHILIPPINES |
| Production | MULLENLOWE PHILIPPINES Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| Rene Dominguez | MullenLowe Philippines | Creative Director |
| Hannah Portugal | MullenLowe Philippines | Copywriter |
| Abi Montana-Santillan | MullenLowe Philippines | Art Director |
| Ernie Angeles | MullenLowe Philippines | Copywriter |
| Karla Torricer | MullenLowe Philippines | Art Director |
| Viboy Palillo | MullenLowe Philippines | Planning Director |
| Nina Cruz-Zialcita | MullenLowe Philippines | Business Unit Director |
| Mel Tomas Jimenez | MullenLowe Philippines | Account Director |
| Yosh Kikkawa | MullenLowe Philippines | Account Manager |
| Nelson Naungayan | MullenLowe Philippines | Producer |
| Carl Demigillo | MullenLowe Philippines | Editor |
Brief Explanation
BPI Pamana is a bank account that comes with life insurance. For its launch BPI crafted a film about a mother, a daughter, and a red lunchbox. A lunchbox that served as an extension of a mother’s desire to foster her child’s future and a daughter’s continuous gratitude.