Title | TREE BANK |
Brand | BANK FOR AGRICULTURE AND AGRICULTURAL COOPERATIVES |
Product / Service | BANK FOR AGRICULTURE AND AGRICULTURAL COOPERATIVES |
Category | B07. Corporate Image & Sponsorship |
Entrant | PRAKIT ADVERTISING BANGKOK, THAILAND |
Idea Creation | PRAKIT ADVERTISING BANGKOK, THAILAND |
Production | JINKS FILM HOUSE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Prangthip Surmpanich | Prakit Advertising Co.,Ltd. | Strategic Planner |
Suleeporn Jindaporn | Prakit Advertising Co.,Ltd. | Agency Producer |
Chamaiporn Kulyanamitr | Prakit Advertising Co.,Ltd. | Executive Creative Director |
Niti Yoopoom | Prakit Advertising Co.,Ltd. | Creative Director |
Sukij Chockchaisawaddee | Prakit Advertising Co.,Ltd. | Copywriter |
Attapon Pungkanon | Prakit Advertising Co.,Ltd. | Art Director |
Chorchat Chodchoy | Prakit Advertising Co.,Ltd. | Strategic Planner |
Orapin Vipusmith | Prakit Advertising Co.,Ltd. | Account Director |
Sajee Boonlarp | Prakit Advertising Co.,Ltd. | Account Executive |
Alongod Uabhaibool | Jinks Film House Limited Partnership | Director |
Adisorn Mansak | Jinks Film House Limited Partnership | Cinematographer |
Sakyos Tangjitpanit | Jinks Film House Limited Partnership | Film Producer |
The Bank for Agriculture and Agricultural Cooperatives believes it can be more than just a financial bank, it can also a “Tree Bank” It’s Tree Bank project therefore cooperates with community reforestation projects to make the future of sustainable agriculture possible for farmers and Thai people nationwide. According to HM the King planting trees gives 4 rewards….food to eat, wood to use, crops to sell and protection of our environment. The story is told the thoughts of a young son. When his father asks if he wants to go to the bank with him, he agrees. As they head deeper into the countryside and then the forest, the son wonders where the bank actually is. The father explains that they’re going to the “Tree Bank”, where the earth and trees are like capital. He then teaches him the importance of caring for the forest and the environment.