TREE BANK

TitleTREE BANK
BrandBANK FOR AGRICULTURE AND AGRICULTURAL COOPERATIVES
Product / ServiceBANK FOR AGRICULTURE AND AGRICULTURAL COOPERATIVES
CategoryB07. Corporate Image & Sponsorship
EntrantPRAKIT ADVERTISING BANGKOK, THAILAND
Idea Creation PRAKIT ADVERTISING BANGKOK, THAILAND
Production JINKS FILM HOUSE Bangkok, THAILAND

Credits

Name Company Position
Prangthip Surmpanich Prakit Advertising Co.,Ltd. Strategic Planner
Suleeporn Jindaporn Prakit Advertising Co.,Ltd. Agency Producer
Chamaiporn Kulyanamitr Prakit Advertising Co.,Ltd. Executive Creative Director
Niti Yoopoom Prakit Advertising Co.,Ltd. Creative Director
Sukij Chockchaisawaddee Prakit Advertising Co.,Ltd. Copywriter
Attapon Pungkanon Prakit Advertising Co.,Ltd. Art Director
Chorchat Chodchoy Prakit Advertising Co.,Ltd. Strategic Planner
Orapin Vipusmith Prakit Advertising Co.,Ltd. Account Director
Sajee Boonlarp Prakit Advertising Co.,Ltd. Account Executive
Alongod Uabhaibool Jinks Film House Limited Partnership Director
Adisorn Mansak Jinks Film House Limited Partnership Cinematographer
Sakyos Tangjitpanit Jinks Film House Limited Partnership Film Producer

Brief Explanation

The Bank for Agriculture and Agricultural Cooperatives believes it can be more than just a financial bank, it can also a “Tree Bank” It’s Tree Bank project therefore cooperates with community reforestation projects to make the future of sustainable agriculture possible for farmers and Thai people nationwide. According to HM the King planting trees gives 4 rewards….food to eat, wood to use, crops to sell and protection of our environment. The story is told the thoughts of a young son. When his father asks if he wants to go to the bank with him, he agrees. As they head deeper into the countryside and then the forest, the son wonders where the bank actually is. The father explains that they’re going to the “Tree Bank”, where the earth and trees are like capital. He then teaches him the importance of caring for the forest and the environment.

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