Title | LOVE THERMO #WARMUPWITHLOVE |
Brand | PANASONIC CORPORATION |
Product / Service | AIR CONDITIONER |
Category | B02. Durable Consumer Goods |
Entrant | DENTSU INC. CHUBU Nagoya, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Idea Creation 2 | PANASONIC CORPORATION Osaka, JAPAN |
Idea Creation 3 | ISOBAR Tokyo, JAPAN |
Media | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU PUBLIC RELATIONS Tokyo, JAPAN |
Production | HAT Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hiroyuki TAKASU | Panasonic Corporation | client |
Tomoyo KIMURA | Panasonic Corporation | client |
Ryohei MANABE | DENTSU INC. | Creative Director |
Takanori YASUKOUCHI | DENTSU INC. | Creative Director |
Kosuke SHINSHI | DENTSU INC. | Copywriter, writer TV |
Shimpei MIZUMOTO | DENTSU INC. | Copywriter, Writer TV |
Tetsuya MAEHARA | Dentsu Isobar Inc. | writerTV , interactive-planner |
Yohei NEMOTO | Dentsu Public Relations Inc. | writerTV, PR-planner |
Masayuki NAKAMOTO | DENTSU INC. | Writer TV |
Masahiro OKAMOTO | DENTSU INC. | Writer TV |
Tomonori MATSUSHITA | DENTSU INC. | Copywriter |
Kakeru ASAGI | DENTSU INC. | Art Director |
Noriko NISHINA | DENTSU CREATIVE FORCE INC. | agency-producer |
Naoya TANIMOTO | Dentsu Public Relations Inc. | PR-planner |
Tomoko WADA | Dentsu Public Relations Inc. | Researcher |
Tempei SHIKAMA | DENTSU INC. | interactive-planner |
Kyosuke FUJITA | DENTSU INC. | Account Executive |
Nawoko YOKOYAMA | DENTSU INC. | Account Executive |
Hiroyuki KATSUYA | HAT INC. | Producer |
Yoshitaka HIRANO | HAT INC. | Production Manager |
Ryo TAKEBAYASHI | EPOCH | Director |
Tatsuyuki KOUZEN | CRANK | Cameraman |
Tokuyo ARAI | free-lance | Lighting |
Koyuki KATO | free-lance | Production Designer |
Masana ISHIZIMA | free-lance | hair-dresser |
Yuki MORIMASA | CASTING VOICE Co.Ltd. | casting |
Jun KATAKURA | free-lance | Music |
Naomi OKUYAMA | DIGITAL GARDEN INC. | Editor |
Tomohiro ENDOU | DIGITAL GARDEN INC. | Editor |
Yuko HASHIMOTO | DIGITAL GARDEN INC. | Sound Design Arrangement |
We asked people to verbally express their rarely-expressed love and gratitude towards their families. Six families participated in this experiment. One member from each family knowingly took part and surprised the others by reading out a letter expressing their love. We measured the changes in people's bodies during the experiment. The result was a surprising rise by an average of 0.8°C.