THERE IS ONLY ONE BIG MAC
Bronze Spike
| Title | THERE IS ONLY ONE BIG MAC |
| Brand | McDONALD'S |
| Product / Service | BIG MAC |
| Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
| Entrant | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Idea Creation | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Production | YUAN YUAN PRODUCTIONS Taipei City, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| Leslie Chang | Leo Burnett Taiwan | Chief Strategy Officer |
| Leslie Chang | Leo Burnett Taiwan | Chief Strategy Officer |
| Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
| Jin Yang | Leo Burnett Taiwan | Creative Partner |
| Ed Hsieh | Leo Burnett Taiwan | Associate Creative Director |
| John Murn | Leo Burnett Taiwan | Copywriter |
| Tim Lee | Leo Burnett Taiwan | Art Director |
| Karl Kuo | Leo Burnett Taiwan | Art Director |
| Kevin Lu | Leo Burnett Taiwan | Agency Producer |
| Ruby Shen | Leo Burnett Taiwan | Business Director |
| Meredith Yuan | Leo Burnett Taiwan | Associate Account Director |
| Olivia Kuo | Leo Burnett Taiwan | Account Executive |
| Ging-Zim Lo | Yuan Yuan Production | Director |
| Chiu-Chia Lee | Yuan Yuan Production | Executive Producer |
| Long-Chan Tsai | Yuan Yuan Production | Producer |
| John Lin | Yuan Yuan Production | Director Of Photography |
| Chang Chien Pai Mei | Mind Biz Postproduction | Editor |
Brief Explanation
A young man tried to make a Big Mac by himself on a deserted island. Finally, he made a 'Big Mac', but it tasted not like the real one.