PAD THAI

TitlePAD THAI
BrandTOURISM AUTHORITY OF THAILAND
Product / ServiceTOURISM AUTHORITY OF THAILAND
CategoryB04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Idea Creation LEO BURNETT Bangkok, THAILAND
Production MACHO MANGO Bangkok, THAILAND
Production 2 JINGLE-BELL Bangkok, THAILAND
Contributing TOURISM AUTHORITY OF THAILAND Bangkok, THAILAND

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Keeratie Chaimungkalo The Leo Burnett Group Thailand Executive Creative Director
Keeratie Chaimungkalo The Leo Burnett Group Thailand Executive Creative Director
Pipat Uraporn The Leo Burnett Group Thailand Creative Director
Pipat Uraporn The Leo Burnett Group Thailand Creative Director
Prathan Udomsubvong The Leo Burnett Group Thailand Copywriter
Samira Thancharoenkit The Leo Burnett Group Thailand Account Management Director
Porntipa Leelasa-ngasub The Leo Burnett Group Thailand Account Director
Pimsorn Chanpa The Leo Burnett Group Thailand Account Executive
Sompetch Nuntasinlapachai The Leo Burnett Group Thailand Agency Producer
Rajit Saeng xuto Macho Mango Co., Ltd. Director
Jirayu Leeranond Macho Mango Co., Ltd. Associate Director
Pilan Spanond Macho Mango Co., Ltd. Executive Film Producer
Wira Suwansilp Macho Mango Co., Ltd. Executive Film Producer
Vichuta Chanthasuksri Macho Mango Co., Ltd. Film Producer
Niramon Ross Macho Mango Co., Ltd. Cameraman
Christopher Washington Macho Mango Co., Ltd. Cameraman
Panayu Kunvanlee Macho Mango Co., Ltd. Editor

Brief Explanation

“Discover Amazing Stories - PAD THAI”, - we created an amazing journey starting from PAD THAI and gradually brought the audience into various parts of Thai way of life. So, PAD THAI is now even tastier, spiced up and full of meaning by the amazing stories behind. Starting from its origin, the ingredients required, and how to cook, the story is systematically narrated using a mind map style, connecting one PAD THAI element to many other amazing stories. And the further it goes, the more amazing stories await to be discovered. The scrumptious imageries were neatly designed to indulge appetite so PAD THAI fans would have no excuse not to come to Thailand. Only one dish of PAD THAI can showcase almost every aspect of “Thainess” in just 2 minutes.

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