Title | TOYOTA BARISTA |
Brand | TOYOTA MOTOR CORPORATION |
Product / Service | TOYOTA HYBRID |
Category | B03. Cars & Automotive Products & Services |
Entrant | ASATSU-DK Tokyo, JAPAN |
Idea Creation | ASATSU-DK Tokyo, JAPAN |
Idea Creation 2 | 1-10 DESIGN Kyoto, JAPAN |
Media | ASATSU-DK Tokyo, JAPAN |
Production | TYO Tokyo, JAPAN |
Production 2 | 1-10 DESIGN Kyoto, JAPAN |
Name | Company | Position |
---|---|---|
Fumitaka Takano | ADK | Creative Director |
Satoshi Otsuka | ADK | Planner |
Hirokazu Matsushige | 1-10design | Planner / Interactive Producer |
Ryusuke Dohi | ADK | Planner |
Hiroyuki Kubo | ADK | Art Director / Planner |
Takuya Sejima | 1-10design | Planner / Project Manager |
Akira Takahashi | ADK | Account Executive |
Shunichi Takano | TYO drive | Executive Producer |
Kensaku Kakimoto | Freelance | Film Director |
Masaya Nakahara | Freelance | Director Of Photography |
Tetsu Moritera | Freelance | Lighting |
Ryo Nobuka | Freelance | Art |
Kaori Ichikawa | Freelance | Hair make artist |
Mizuki Horiuchi | Freelance | Casting Director |
Hiroki Yamaoka | Freelance | Editor |
Yuta Miyagi | Freelance | Editor |
Hiroshi Watanabe | Freelance | Mixer |
Toru Midorikawa | MELODY PUNCH | Music Producer |
Hiroyuki Kawazoe | MELODY PUNCH | Music Producer |
Kenji Aritomo | TYO drive | Production Manager |
Kazunori Kato | TYO drive | Production Manager |
Kintaro Asato | TYO drive | Production Manager |
Masayuki Emi | Freelance | Frontend Engineer |
Shogo Matsuda | 1-10design | Frontend Engineer |
Masayuki Iizuka | 1-10design | Motion Designer |
Michael Lam | 1-10design | Illustrator |
Satoshi Shirai | 1-10design | CG Designer |
Toyota has uniquely refined hybrid technology. The core of that technology is “reusing energy generated by braking”. Toyota conducted a live event called “Toyota Barista” to allow the general public to experience this amazing technology in a familiar form. A racing car transported to a venue used by the general public, raced around a virtual Le Mans circuit and recovered energy. In an astonishing performance, that energy was used to provide breakfast for 171 people, including 171 cups of coffee, 83 slices of toast, and 58 fried eggs, all in one hit.