TOYOTA BARISTA

Short List
TitleTOYOTA BARISTA
ClientTOYOTA MOTOR CORPORATION
Product / ServiceTOYOTA HYBRID
CategoryB03. Cars & Automotive Products & Services
EntrantASATSU-DK Tokyo, JAPAN
Idea Creation ASATSU-DK Tokyo, JAPAN
Idea Creation 2 1-10 DESIGN Kyoto, JAPAN
Media ASATSU-DK Tokyo, JAPAN
Production TYO Tokyo, JAPAN
Production 2 1-10 DESIGN Kyoto, JAPAN

Brief Explanation

Toyota has uniquely refined hybrid technology. The core of that technology is “reusing energy generated by braking”. Toyota conducted a live event called “Toyota Barista” to allow the general public to experience this amazing technology in a familiar form. A racing car transported to a venue used by the general public, raced around a virtual Le Mans circuit and recovered energy. In an astonishing performance, that energy was used to provide breakfast for 171 people, including 171 cups of coffee, 83 slices of toast, and 58 fried eggs, all in one hit.

Credits

Name Company Position
Fumitaka Takano ADK Creative Director
Satoshi Otsuka ADK Planner
Hirokazu Matsushige 1-10design Planner / Interactive Producer
Ryusuke Dohi ADK Planner
Hiroyuki Kubo ADK Art Director / Planner
Takuya Sejima 1-10design Planner / Project Manager
Akira Takahashi ADK Account Executive
Shunichi Takano TYO drive Executive Producer
Kensaku Kakimoto Freelance Film Director
Masaya Nakahara Freelance Director Of Photography
Tetsu Moritera Freelance Lighting
Ryo Nobuka Freelance Art
Kaori Ichikawa Freelance Hair make artist
Mizuki Horiuchi Freelance Casting Director
Hiroki Yamaoka Freelance Editor
Yuta Miyagi Freelance Editor
Hiroshi Watanabe Freelance Mixer
Toru Midorikawa MELODY PUNCH Music Producer
Hiroyuki Kawazoe MELODY PUNCH Music Producer
Kenji Aritomo TYO drive Production Manager
Kazunori Kato TYO drive Production Manager
Kintaro Asato TYO drive Production Manager
Masayuki Emi Freelance Frontend Engineer
Shogo Matsuda 1-10design Frontend Engineer
Masayuki Iizuka 1-10design Motion Designer
Michael Lam 1-10design Illustrator
Satoshi Shirai 1-10design CG Designer
Links
Video URL