Title | EPISODE 2 - LOYALTY |
Brand | PEPSICO INDIA |
Product / Service | PEPSI MINI CAN |
Category | B01. Fast Moving Consumer Goods |
Entrant | J. WALTER THOMPSON INDIA New Delhi, INDIA |
Idea Creation | J. WALTER THOMPSON INDIA New Delhi, INDIA |
Idea Creation 2 | CURIOUS Mumbai, INDIA |
Production | CURIOUS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Karan Amin | J Walter Thompson | Senior Creative Director & Head of Digital |
Harsh Maheshwari | J Walter Thompson | Copy Supervisor |
Nikhil George | J Walter Thompson | Creative Director |
Dushyant Chopra | J Walter Thompson India | Senior Creative Director - Art |
Vivek Kakkad | Curious Films | Director |
Babita Baruah | J Walter Thompson India | Senior Vice President & Head PO1, JWT |
Senthil Kumar | J Walter Thompson India | Chief Creative Officer |
Jaibeer Ahmed | J Walter Thompson | VP & Client Services Director |
An episodic conflict resolution series to explain three basic character traits in every potential hire but told in a uniquely refreshing manner through the Mob Boss Mr. Can and his honest Right Hand Man Mr. Cornell. The 03 episodes end up giving us major life-lessons with just a stack of Pepsi Mini Cans. This series explores how he manages to decode a person's most important traits. Through mob boss Mr. Can, his Right-hand Man Cornell will learn a very beautiful lesson about Loyalty, in the second episode in the most unusual way ever.