HANDOG
| Title | HANDOG |
| Brand | McDONALD'S PHILIPPINES |
| Product / Service | McDONALD'S |
| Category | C01. Viral Film |
| Entrant | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
| Idea Creation | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
| Production | PABRIKA Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| Raoul Panes | Leo Burnett Group Manila | Chief Creative Officer |
| Dante Dizon | Leo Burnett Group Manila | Creative Director |
| Momon Villanueva | Leo Burnett Group Manila | Art Director |
| LA Yamsuan | Leo Burnett Group Manila | Copywriter |
| Donny Dingcong | Leo Burnett Group Manila | AVP-Account Management Director |
| Judy Buenviaje Medina | Leo Burnett Group Manila | Group Account Director |
| Maik Alturas | Leo Burnett Group Manila | Account Director |
| Andy Rivera | Leo Burnett Group Manila | Account Executive |
| Joy Santos | Leo Burnett Group Manila | Planning Director |
| Dino Cabrera | Leo Burnett Group Manila | Chief Digital Director |
| Maui Drillon | Leo Burnett Group Manila | Digital copywriter |
| Pao Roa | Leo Burnett Group Manila | Senior Art Director |
Brief Explanation
We created a film that is in praise of parents for all the hard work they do each day for their children. For their unconditional love and care. The soundtrack revives a classic Filipino song entitled ‘Handog’ (Offering) which was originally a tribute by famous Filipino singer Florante to his loyal fans. This film now immortalizes the iconic song through the voices of children–and is thus heard as an expression of gratitude for their parents.