Title | ERASE DIFFERENCES |
Brand | UNILEVER (OMO) |
Product / Service | OMO WASHING DETERGENT |
Category | B01. Fast Moving Consumer Goods |
Entrant | MULLENLOWE SINGAPORE, SINGAPORE |
Idea Creation | MULLENLOWE SINGAPORE, SINGAPORE |
Production | RAPID FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Erick Rosa | MullenLowe Singapore | Executive Creative Director |
Khatkhanang Chavalitsakulchai | MullenLowe Singapore | Associate Regional Account Director |
Jonathan Gerard | MullenLowe Singapore | Head of Television |
Viraj Swaroop L K | MullenLowe Singapore | Senior Copywriter |
Loh Seow Khian | MullenLowe Singapore | Senior Art Director |
Srija Chatterjee | MullenLowe Singapore | Global Business Director |
Hafiz Aliff | MullenLowe Singapore | Senior Account Executive |
Jonathan Nyquist | Rapid Films | Director |
Alex Tizzard | Rapid Films | Producer |
Rumble | Rumble Studios | Music Artist |
Open on a youth football team marching out onto a pitch. We notice one of the players is a differently-abled child. He’s flanked by boys and girls from different backgrounds - races, cultures and even religions. They enter a pitch that has larger-than-life words stencilled on the grass. The words are labels betraying prejudice. The kids take up positions on the labels that describe them. There’s an air of confrontation with no camaraderie between them. The game kicks off and the kids play hard but fair. Soon, we sense the kids are actually playing to defy their labels and prove them wrong. As the children play on the labels are erased. The game assumes a different meaning. Covered in mud and chalk, we can hardly tell the difference between each one. As they celebrate, supers come on Dirt helps us learn to embrace our differences. Dirt is good Breeze