IMAGINE

TitleIMAGINE
BrandFRIENDS INTERNATIONAL / UNICEF
Product / ServiceAWARENESS AGAINST CHILD SEXUAL ABUSE
CategoryA14. Public Sector & Awareness Messages
EntrantMULLENLOWE SINGAPORE, SINGAPORE
Idea Creation MULLENLOWE SINGAPORE, SINGAPORE
Production BULLET Bangkok, THAILAND

Credits

Name Company Position
Erick Rosa MullenLowe Singapore Executive Creative Director
Ang Sheng Jin MullenLowe Singapore Creative Director
Daniel Kee MullenLowe Singapore Creative Director
Alex Tan MullenLowe Singapore Art Director
Ang Sheng Jin MullenLowe Singapore Art Director
Daniel Kee MullenLowe Singapore Copywriter
Fuzzy Abideen MullenLowe Singapore Agency Producer
Erick Rosa MullenLowe Singapore Copywriter
Jonathan Gerard MullenLowe Singapore Head of Television
Terence Chan Neon Sound Producer
Aslinda Khanafi MullenLowe Singapore Copywriter
Thananath Songchaikhul Bullet Bangkok Executive Producer
Prin Rukbankerd` OMG! Bankok Editor
Prapa Suthirawatthananon Bullet Bangkok Post Producer

Brief Explanation

Using typography, we created a film that imagined an idyllic, even romanticised life of a little girl, only to insert a harsh twist at the end that illustrates the need for family and society to stay alert, watch out for the little signs and report the problem if they even suspect it. The film wanted everyone to be spurred into action by imagining how far-reaching the consequences are by inserting themselves into the scenario–how it’s never a single act, that each and every act scars a child for life.