Title | IMAGINE |
Brand | FRIENDS INTERNATIONAL / UNICEF |
Product / Service | AWARENESS AGAINST CHILD SEXUAL ABUSE |
Category | A14. Public Sector & Awareness Messages |
Entrant | MULLENLOWE SINGAPORE, SINGAPORE |
Idea Creation | MULLENLOWE SINGAPORE, SINGAPORE |
Production | BULLET Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Erick Rosa | MullenLowe Singapore | Executive Creative Director |
Ang Sheng Jin | MullenLowe Singapore | Creative Director |
Daniel Kee | MullenLowe Singapore | Creative Director |
Alex Tan | MullenLowe Singapore | Art Director |
Ang Sheng Jin | MullenLowe Singapore | Art Director |
Daniel Kee | MullenLowe Singapore | Copywriter |
Fuzzy Abideen | MullenLowe Singapore | Agency Producer |
Erick Rosa | MullenLowe Singapore | Copywriter |
Jonathan Gerard | MullenLowe Singapore | Head of Television |
Terence Chan | Neon Sound | Producer |
Aslinda Khanafi | MullenLowe Singapore | Copywriter |
Thananath Songchaikhul | Bullet Bangkok | Executive Producer |
Prin Rukbankerd` | OMG! Bankok | Editor |
Prapa Suthirawatthananon | Bullet Bangkok | Post Producer |
Using typography, we created a film that imagined an idyllic, even romanticised life of a little girl, only to insert a harsh twist at the end that illustrates the need for family and society to stay alert, watch out for the little signs and report the problem if they even suspect it. The film wanted everyone to be spurred into action by imagining how far-reaching the consequences are by inserting themselves into the scenario–how it’s never a single act, that each and every act scars a child for life.