Title | MY INNER SPACE |
Brand | DOUBAN.COM |
Product / Service | DOUBAN.COM BRANDING |
Category | B07. Corporate Image & Sponsorship |
Entrant | W Shanghai, CHINA |
Idea Creation | W Shanghai, CHINA |
Production | W Shanghai, CHINA |
Name | Company | Position |
---|---|---|
3water Lee | W | Creative Director |
Ermu Wang | W | Senior Art Director |
Chen Lok | W | Producer |
Fan He | W | Senior Designer |
Super Zhang | W | Senior Art Director |
Yiyun Pan | W | Project Executive |
Janki Yang | W | Designer |
Clara Lee | W | Copywriter |
We took an individual’s spiritual growth as a clue, showing the cravings for spiritual communication in different ages. We again proposed the question- What kind of spiritual shelter are we looking for in the age of Internet? Douban.com, a MySpace.com type website, provides book-reading, music, movies and other services, with nearly 300 million Chinese users. We are so far the most artistic-style Internet platform in China. How can we take advantage of this unique artistic vibe to create a much-anticipated movie to tell the story of Douban.com? We chose to partner with the Asia-Pacific top director- LUO JingRen. By applying GoPro from the first shooting angle + post 35mm film to remake, we are going to bring out a poetic film for Douban.com, triggered massive users to follow and create a phenomenal event.