MY INNER SPACE

TitleMY INNER SPACE
BrandDOUBAN.COM
Product / ServiceDOUBAN.COM BRANDING
CategoryB07. Corporate Image & Sponsorship
EntrantW Shanghai, CHINA
Idea Creation W Shanghai, CHINA
Production W Shanghai, CHINA

Credits

Name Company Position
3water Lee W Creative Director
Ermu Wang W Senior Art Director
Chen Lok W Producer
Fan He W Senior Designer
Super Zhang W Senior Art Director
Yiyun Pan W Project Executive
Janki Yang W Designer
Clara Lee W Copywriter

Brief Explanation

We took an individual’s spiritual growth as a clue, showing the cravings for spiritual communication in different ages. We again proposed the question- What kind of spiritual shelter are we looking for in the age of Internet? Douban.com, a MySpace.com type website, provides book-reading, music, movies and other services, with nearly 300 million Chinese users. We are so far the most artistic-style Internet platform in China. How can we take advantage of this unique artistic vibe to create a much-anticipated movie to tell the story of Douban.com? We chose to partner with the Asia-Pacific top director- LUO JingRen. By applying GoPro from the first shooting angle + post 35mm film to remake, we are going to bring out a poetic film for Douban.com, triggered massive users to follow and create a phenomenal event.

Links

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