GOING HOME

TitleGOING HOME
BrandHYUNDAI MOTOR GROUP
Product / ServiceVEHICLES PRODUCT & VEHICLES SERVICE
CategoryD01. Use of Film
EntrantPLAYGROUND Seoul, SOUTH KOREA
Idea Creation PLAYGROUND Seoul, SOUTH KOREA
PR PLAYGROUND Seoul, SOUTH KOREA
Production AFRICA PICTURES Seoul, SOUTH KOREA

Credits

Name Company Position
Tomas Hong-Tack Kim Inter Playground Chief Creative Officer
Jin Shin Inter Playground Creative Director
Jin-Hee Ahn Inter Playground Copywriter
Min-Sung Kim Inter Playground Creative Team
Ji-Yeon Kim Inter Playground Creative Team
JI-HYUN LIM Inter Playground Creative Team
A-RAN CHO Inter Playground Designer
JUN-HYEON PARK Inter Playground Content STRATEGIST
MIN KIM Inter Playground Agency Producer
CHUL KIM AFRICA PICTURES DIRECTOR
JUNG-HO LIM AFRICA PICTURES DIRECTOR
TAEK-JUN SONG AFRICA PICTURES DIRECTOR
JONG-WAN PARK AFRICA PICTURES pRODUCER
TAE-BONG CHOI AFRICA PICTURES DIRECTOR
BYUNG-HWAN AN AFRICA PICTURES TECHNICAL PRODUCER
CHUL-YOUNG OH POST ISLAND Editor
HAK-MIN NOH POST ISLAND Editor
HYUN-JUN SEO POST ISLAND Editor
DONG-HYEOK SEO FLIPEVLE DIGITAL ARTIST
YOUNG-BUM JIN SEOUL VISION Sound Design Arrangement
CHEOL-WOONG KIM FREELANCE MUSIC & SOUND
JEMMA SHIN FREELANCE CREATIVE TEAM

Brief Explanation

seven decades after north and south korea were divided, there are tens of thousands of koreans who remain separated from their hometowns and their families. “going home”: since driving into north korea would be physically impossible, hyundai motor group set out to deliver the next best thing: based on two months of interviews with kim, hyundai motor group commissioned artists to painstakingly recreate his riverfront village, down to the wild flowers blooming in his front yard. armed with these details and utilizing its navigation technology and vworld 3d mapping, hyundai motor group was able to render an incredibly lifelike, virtual north korea, enabling kim to embark on a digital visit to his hometown. for hyundai motor group, the “going home” campaign is part of the company’s vision to use creativity and technology to make what seems impossible, possible—and in doing so, make the world a better place.

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