Title | GOING HOME |
Brand | HYUNDAI MOTOR GROUP |
Product / Service | VEHICLES PRODUCT & VEHICLES SERVICE |
Category | D01. Use of Film |
Entrant | PLAYGROUND Seoul, SOUTH KOREA |
Idea Creation | PLAYGROUND Seoul, SOUTH KOREA |
PR | PLAYGROUND Seoul, SOUTH KOREA |
Production | AFRICA PICTURES Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Tomas Hong-Tack Kim | Inter Playground | Chief Creative Officer |
Jin Shin | Inter Playground | Creative Director |
Jin-Hee Ahn | Inter Playground | Copywriter |
Min-Sung Kim | Inter Playground | Creative Team |
Ji-Yeon Kim | Inter Playground | Creative Team |
JI-HYUN LIM | Inter Playground | Creative Team |
A-RAN CHO | Inter Playground | Designer |
JUN-HYEON PARK | Inter Playground | Content STRATEGIST |
MIN KIM | Inter Playground | Agency Producer |
CHUL KIM | AFRICA PICTURES | DIRECTOR |
JUNG-HO LIM | AFRICA PICTURES | DIRECTOR |
TAEK-JUN SONG | AFRICA PICTURES | DIRECTOR |
JONG-WAN PARK | AFRICA PICTURES | pRODUCER |
TAE-BONG CHOI | AFRICA PICTURES | DIRECTOR |
BYUNG-HWAN AN | AFRICA PICTURES | TECHNICAL PRODUCER |
CHUL-YOUNG OH | POST ISLAND | Editor |
HAK-MIN NOH | POST ISLAND | Editor |
HYUN-JUN SEO | POST ISLAND | Editor |
DONG-HYEOK SEO | FLIPEVLE | DIGITAL ARTIST |
YOUNG-BUM JIN | SEOUL VISION | Sound Design Arrangement |
CHEOL-WOONG KIM | FREELANCE | MUSIC & SOUND |
JEMMA SHIN | FREELANCE | CREATIVE TEAM |
seven decades after north and south korea were divided, there are tens of thousands of koreans who remain separated from their hometowns and their families. “going home”: since driving into north korea would be physically impossible, hyundai motor group set out to deliver the next best thing: based on two months of interviews with kim, hyundai motor group commissioned artists to painstakingly recreate his riverfront village, down to the wild flowers blooming in his front yard. armed with these details and utilizing its navigation technology and vworld 3d mapping, hyundai motor group was able to render an incredibly lifelike, virtual north korea, enabling kim to embark on a digital visit to his hometown. for hyundai motor group, the “going home” campaign is part of the company’s vision to use creativity and technology to make what seems impossible, possible—and in doing so, make the world a better place.