Title | COKE STUDIO FOR THE DEAF |
Brand | COCA-COLA |
Product / Service | COKE STUDIO |
Category | B08. Charities, Public Health & Safety, Public Awareness Messages |
Entrant | OGILVY & MATHER Lahore, PAKISTAN |
Idea Creation | OGILVY & MATHER Lahore, PAKISTAN |
Idea Creation 2 | K1ND Shanghai, CHINA |
Production | OGILVY & MATHER Lahore, PAKISTAN |
Production 2 | K1ND Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Asim Naqvi | Ogilvy and Mather | CEO |
Muzakir Ijaz | Ogilvy and Mather | General Manager |
Zehra Zaidi | Soho Square | Executive Creative Director |
Umair Anwar | Soho Square | Senior Creative Director |
Imran Qaiser | Soho Square | Business Director |
Assad Azizuddin | Soho Square | Associate Account Director |
Sana Khan | Soho Square | Creative Manager |
Junaid Younas | Soho Square | Art Director |
Samreen Farooq | Soho Square | Associate Art Director |
Sadaf Javed | Soho Square | Graphic Designer |
Farrukh Zaman | Soho Square | Production Manager |
Tuheer Shafique | Soho Square | Assistant Production Manager |
Sascha Engel | K1ND | Managing Director |
Kelly Woh | K1ND | Creative Partner |
Nicky Szmala | K1ND | Account Partner |
Wenpeng Xiao | K1ND | Technical Partner |
Xu Lei | K1ND | Technical Engineer |
Gao Li | K1ND | Technical Engineer |
Liu Na | K1ND | Software Engineer |
Lloyd Qian | K1ND | Digital Producer |
The story focuses on 7 students of Deaf Reach School who want to discover the true meaning of music. Every member has his or her own romanticized idea of it but they all disclose their longing for the experience. Coke Studio being the largest music platform believes that music can be enjoyed by everyone and hence developed a unique space consisting of a special couch and LED lights installation. The purpose of this space was to provide the students their first larger than life musical experience. Hence, as the song was played, the students were left absolutely joyous and overwhelmed as they felt music beats being translated into lights and vibration, creating a unique sensorial experience. *Suranga Chandima Nanayakkara, Lonce Wyse, S. H. Ong and Elizabeth A. Taylor, Enhancing Musical Experience for the Hearing-impaired using Visual and Haptic Displays. (10-12)