COKE STUDIO FOR THE DEAF

TitleCOKE STUDIO FOR THE DEAF
BrandCOCA-COLA
Product / ServiceCOKE STUDIO
CategoryB08. Charities, Public Health & Safety, Public Awareness Messages
EntrantOGILVY & MATHER Lahore, PAKISTAN
Idea Creation OGILVY & MATHER Lahore, PAKISTAN
Idea Creation 2 K1ND Shanghai, CHINA
Production OGILVY & MATHER Lahore, PAKISTAN
Production 2 K1ND Shanghai, CHINA

Credits

Name Company Position
Asim Naqvi Ogilvy and Mather CEO
Muzakir Ijaz Ogilvy and Mather General Manager
Zehra Zaidi Soho Square Executive Creative Director
Umair Anwar Soho Square Senior Creative Director
Imran Qaiser Soho Square Business Director
Assad Azizuddin Soho Square Associate Account Director
Sana Khan Soho Square Creative Manager
Junaid Younas Soho Square Art Director
Samreen Farooq Soho Square Associate Art Director
Sadaf Javed Soho Square Graphic Designer
Farrukh Zaman Soho Square Production Manager
Tuheer Shafique Soho Square Assistant Production Manager
Sascha Engel K1ND Managing Director
Kelly Woh K1ND Creative Partner
Nicky Szmala K1ND Account Partner
Wenpeng Xiao K1ND Technical Partner
Xu Lei K1ND Technical Engineer
Gao Li K1ND Technical Engineer
Liu Na K1ND Software Engineer
Lloyd Qian K1ND Digital Producer

Brief Explanation

The story focuses on 7 students of Deaf Reach School who want to discover the true meaning of music. Every member has his or her own romanticized idea of it but they all disclose their longing for the experience. Coke Studio being the largest music platform believes that music can be enjoyed by everyone and hence developed a unique space consisting of a special couch and LED lights installation. The purpose of this space was to provide the students their first larger than life musical experience. Hence, as the song was played, the students were left absolutely joyous and overwhelmed as they felt music beats being translated into lights and vibration, creating a unique sensorial experience. *Suranga Chandima Nanayakkara, Lonce Wyse, S. H. Ong and Elizabeth A. Taylor, Enhancing Musical Experience for the Hearing-impaired using Visual and Haptic Displays. (10-12)

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